Memo To Aspiring Hollywood Marketers: Make sure you know the difference between marketing a movie and a hamburger. Don't ride into town thinking the local yokels never heard of this … Read the whole story
Reflecting the growing diversity of U.S. consumers, Denny's -- "America's Diner" -- is pushing harder than ever to appeal to specific customer segments and … Read the whole story
As more and more stores stampede toward expanded (not to mention expensive) customer loyalty programs, a new study from Pricewaterhouse Coopers reports there are … Read the whole story
Doritos is on the home stretch of its yearly campaign, which it introduced for Super Bowl XLI in 2007. The pre-game campaign involves consumer-created … Read the whole story
Conroy points to higher commodity costs as a structural challenge for consumer food, beverage, personal goods, household goods and apparel brands, because of supply-and-demand … Read the whole story
For the first time in the financial services company's history, Northwestern Mutual has signed a sports marketing sponsorship. The Milwaukee company is the newest … Read the whole story
According to a survey of user reviews of brands including Sony, Vizio, Panasonic, LC and others, the average ratings were within six percentage points … Read the whole story
SunTrust is kicking off a contest with the aim of motivating consumers to share their financial goals. It is launching the Sold Resolutions contest, … Read the whole story
Help consumers find the right balance between health and pleasure. Read the whole story