Marketing Daily
Wednesday, January 18, 2012

Top of The News

Paula Deen: Out Of The Lard And Into The Fire
by Thom Forbes

Portly Paula Deen, the doyenne of sumptuous Southern cooking served in heaps, went on the "Today" show yesterday morning and revealed that she'd waited three years to reveal that she … Read the whole story

  • RESEARCH
    Fastest-Growing Brands Are 'Ideal-Driven'
    by Karlene Lukovitz

    What's the common denominator across the 50 brands showing the fastest growth both in depth of customer relationships and financial value between 2000 and … Read the whole story

  • TECHNOLOGY
    Google Brings Hot European Effort To U.S.
    by Aaron Baar

    Hot off a successful campaign in the UK and Germany, Google is bringing an elegant print, outdoor and digital campaign to the U.S. that … Read the whole story

  • TOURISM
    Connecticut Launches $22 Million Branding Effort
    by Tanya Gazdik

    Connecticut is launching a $22 million, two-year marketing initiative to bolster its reputation as a business and tourism destination. To kick it off, residents … Read the whole story

  • RETAIL
    Culligan Man Gets A Local Focus
    by Karl Greenberg

    Water treatment company Culligan International, which is in its 75th year, is updating its 53-year-old "Hey, Culligan Man!" campaign, beginning with a version of … Read the whole story

  • RESEARCH
    Forget Advertising, Do Market Research
    by Karl Greenberg

    Market research, it turns out, isn't only a means of fine-tuning your advertising, branding, and packaging, it also boosts consideration of your brand among … Read the whole story

  • COMMENTARY
    How Social Could Transform Retail
    by Drew Neisser

    Looking ahead to a panel discussion at MediaPost's Social Media Insider Summit next Wednesday, I've decided to imagine how social media could dramatically alter … Read the whole story