Marketing Daily
Wednesday, January 18, 2012
  • Fastest-Growing Brands Are 'Ideal-Driven'

    What's the common denominator across the 50 brands showing the fastest growth both in depth of customer relationships and financial value between 2000 and … Read the whole story

  • Google Brings Hot European Effort To U.S.

    Hot off a successful campaign in the UK and Germany, Google is bringing an elegant print, outdoor and digital campaign to the U.S. that … Read the whole story

  • Connecticut Launches $22 Million Branding Effort

    Connecticut is launching a $22 million, two-year marketing initiative to bolster its reputation as a business and tourism destination. To kick it off, residents … Read the whole story

  • Culligan Man Gets A Local Focus

    Water treatment company Culligan International, which is in its 75th year, is updating its 53-year-old "Hey, Culligan Man!" campaign, beginning with a version of … Read the whole story

  • Forget Advertising, Do Market Research

    Market research, it turns out, isn't only a means of fine-tuning your advertising, branding, and packaging, it also boosts consideration of your brand among … Read the whole story

  • How Social Could Transform Retail

    Looking ahead to a panel discussion at MediaPost's Social Media Insider Summit next Wednesday, I've decided to imagine how social media could dramatically alter … Read the whole story