Marketing Daily
Thursday, January 19, 2012
  • VW Digital App Starts With Enthusiasts

    Volkswagen is launching an iPad app called "Golf R Drivers Forever," touting the most powerful out-of-the-box car it makes. The app's launch is timed … Read the whole story

  • Q&A: In Praise Of The Humble Infomercial

    Doug Garnett, CEO of Atomic Direct, the company behind such products as Lowe's bestselling Kobalt brand Multi-Drive Wrench, tells Marketing Daily why the format … Read the whole story

  • Hyundai's New Approach For Super Bowl

    The automaker has been in the Super Bowl for the past five years, but what's different this time is Hyundai's creative tone, which is … Read the whole story

  • TaxACT Makes Super Bowl Debut

    The big buy is part of a multi-dimensional marketing campaign that includes a website featuring out-takes of the 30-second TV spot and a sweepstakes. Read the whole story

  • Aetna Refreshes Its 'Brand Promise'

    "A lot has been changing in health care, especially as employers, providers and especially consumers take control of their health care," Belinda Lang tells … Read the whole story

  • In Taste, Brand Matters

    Some years ago, I hosted a blind tasting beer party where everyone voted for their favorite and least favorite beers from a collection of … Read the whole story