Marketing Daily
Friday, January 27, 2012
  • GM: Chevy, Caddy Drive To Super Bowl

    The mileage it gets from the game-day juggernaut comprising ads before the game, four ads in the game, and two after may well come … Read the whole story

  • Survey: 100% Bought CE Device At Holiday

    "I was floored," Janet Eden-Harris, chief marketing officer at Market Force Information, which conducted the survey in January 2012, tells "Marketing Daily." "It was … Read the whole story

  • Coke Integrates Live-Stream, Social For Bowl

    The big news is that the bears will be reacting to the game's events (and the commercials) in real time via a live-stream running … Read the whole story

  • Poll Reveals Most Consumers Like Their Bank

    Contrary to the widely held belief that banks have hit an all-time low in their approval ratings, more than half of consumers surveyed by … Read the whole story

  • Super Bowl Parties To Break Record

    Whether the New England Patriots or the New York Giants come away from the Super Bowl with the trophy, the real winner of the … Read the whole story

  • Callaway Golf Goes To Las Vegas

    Ads to air during CBS' coverage of the Farmer's Insurance Open promote the company's line with stunts in Las Vegas meant to spotlight the … Read the whole story

  • Branded Web Names Herald New Era

    Beginning this month, a core component of Internet infrastructure will undergo a dramatic change that will provide marketers with a unique method of making … Read the whole story

  • Keep Up With MediaPost's Coverage

    Each Friday, a roundup of the most recent Super Bowl-related stories, right here! Read the whole story