June 3 - 6, 2024
Tuesday, March 6, 2012
Top of The News
Hollywood is making headlines this week and even if the news is not all positive, the editors are at least spelling the names right. And if that drives ticket sales … Read the whole story
SPIRITSThe new 30-second spot shows a 20-something male first being exposed to the concept of the "angel's share" (the bourbon lost to evaporation as … Read the whole story
- COMMENTARY
With the hope of incorporating contemporary concepts of "engagement" and "relationship building," the Public Relations Society of America will crowdsource a new definition of … Read the whole story
- COMMENTARY
Nordstrom is going to sell "pre-owned" shoes. In an article in CNBC last week, branding consultant Robert Frankel says it hurts the brand because … Read the whole story
RESEARCHThere's a growing reluctance among Millennials to ask for financial help from their families. Wendy Liebmann, CEO of WSL, tells Marketing Daily what's happening … Read the whole story
SPIRITSJack Daniels, along with music act The Zac Brown Band, is looking to take consumers to "drinking school," though the lessons are less about … Read the whole story
FINANCIAL SERVICESIt might be time for Geico to retire the gecko and the caveman. And Progressive may want to put the perky Flo out to … Read the whole story
- AUTOMOTIVE
Whether for repairs, upgrades or customization work, dealership service is a $78 billion market. But a new study suggests younger consumers are favoring quick-service … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Lan Trieu - Unilever International, Head of Marketing, Nutrition North America
Courtney Redford - Bridges Consumer Healthcare, Digital Marketing Manager
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