Marketing Daily
Wednesday, March 7, 2012
  • Ciroc Scores With During-Bowl Videos, Social

    Ciroc vodka saw strong engagement results from videos with integrated interactive capabilities across social media and mobile platforms shown during this year's Super Bowl … Read the whole story

  • B2B Marketers: Creating A Great Customer Experience

    The attributes of B2B winners -- reliability, accuracy, quality, and ease -- are also the hallmarks of a great customer experience. UPS, GE, and … Read the whole story

  • Macy's Takes Annual Flower Show Outside

    Linked to its Brazilian-themed merchandising and marketing initiative, the show tent will open to New Yorkers March 25 and run through April 7. "This … Read the whole story

  • Virgin's Branson Submits To Higher Calling

    A new television advertisement for Virgin Mobile depicts Branson in his youth (complete with signature goatee) as he ponders the idea of founding a … Read the whole story

  • Optimism Is Back, Downscaled

    We've been through a rough couple of years and, frankly, there isn't much reason for most Americans to be terribly optimistic. But there is … Read the whole story

  • Sports Fans Love Mobile Stats, Apps

    According to a new national survey commissioned by Motricity that focuses on sports fans and how they use their mobile devices, 79% of sports … Read the whole story

  • UGG Captures The Thrill Of 'The Chase'

    UGG Australia is launching an integrated campaign that is a homage to the short film, "The Chase." The depth of the men's spring 2012 … Read the whole story

  • The Rise Of The Creative Middle Class

    While the principle of "it's not what you know, it's who you know" will always exist, the Rise of the Creative Middle Class is … Read the whole story