Global marketing budgets are shifting to emerging markets. The World Federation of Advertisers reports that 60% of global marketers are shifting budgets to focus … Read the whole story

Zara, which made headlines last year when it paid $324 million for a lease on its new Fifth Avenue store location, is the latest … Read the whole story

While each presenter talked about how they are bringing back virtue and idealism to their brand identity, Jim Stengel, former global marketing officer at … Read the whole story

It is upping the ante on loyalty programs with an iPhone, iPod and iPad application that extends a new slate of services for its … Read the whole story

One study, for example, compared Evian bottled water from France, a nation shown to have a more favorable reputation, and Evian bottled water from … Read the whole story

Volvo may not boast the marketing budgets of larger auto manufacturers, but that hasn't stopped the company from pushing into emerging ad segments, including … Read the whole story