Top of The News
by Thom Forbes
"Mad Men" Mania is upon us this week as Newsweek devotes this week's issue to a retro look at the watershed 1960s, the era in which the long-awaited Season Five … Read the whole story
RESEARCH
by Sarah Mahoney
New data from DoSomething.org, a Web site that connects teens, brands, and causes, shows that this text-centric group is even less into email than … Read the whole story
COMMENTARY
by Alexa Raad
A CMO who has not evaluated the possibilities of a new top-level domain is already behind the curve. CMOs must clearly articulate their online … Read the whole story
AIRLINES
by Tanya Gazdik
American Airlines, the official airline of the show, Q'VIVA! The Chosen, has teamed up with the show's producers to offer fans a chance to … Read the whole story
TOURISM
by Karl Greenberg
The City of Brotherly Love is ramping up its focus on social media as a way to get the message across that Greater Philadelphia … Read the whole story
RESEARCH
by Karlene Lukovitz
Currently, U.S. consumers are nearly evenly split between those who are feeling more optimistic about the economy and their own financial prospects, and those … Read the whole story
ELECTRONICS
by Aaron Baar
Intel tests what people would do for an Ultrabook computer, from breaking societal norms to testing feats of strength, in a new guerilla marketing … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Supporting the new global ad push, "Alive" starts in Phoenix on April 12 and travels to key U.S. markets throughout the year, according to … Read the whole story
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by Sarah Mahoney
Donald Trump is coming up roses, or at least juniper, geranium and tonka leaves. His new fragrance, Success by Trump, is debuting exclusively at … Read the whole story