Marketing Daily
Tuesday, March 27, 2012
  • Piggly Wiggly Uncorks 'Local Since Forever'

    The Charleston, S.C.-based chain is using a two-minute spot to kick off the new positioning, spokesperson Christopher Ibsen tells Marketing Daily. It plays off … Read the whole story

  • Internet Retailers: Listen To Your Users

    Internet retailers must look closely at how they allocate their 2012 budgets, reduce the amount spent on apps, and increase development resources that improve … Read the whole story

  • Lee Majors Not In New Mazda Campaign

    Mazda is launching what it is calling an "inside-out" ad campaign in support of the new 2013 Mazda CX-5 small crossover. The effort, which … Read the whole story

  • Brand Architecture: Building Brand Value

    Brand value focuses on the net effect of an initiative -- are the benefits worth more than the costs of getting those benefits or … Read the whole story

  • Chipotle Recycles Billboards For Earth Day

    Fans who buy a bag -- selling exclusively on ($18) -- will receive a barcode with the bag that's redeemable for a free … Read the whole story

  • PwC: Data Usage Will Upend Wireless Revenues

    The increasing number of people purchasing subsidized smartphones (in exchange for being locked into a long-term contract) will begin to weigh on the carriers' … Read the whole story

  • Corona Evolves 'Find Your Beach'

    Corona Extra is striving to evolve the "Find your beach" tagline that the brand has been using since 2010 with two new TV spots … Read the whole story

  • Sierra Club Ad Campaign Takes On Coal

    The Sierra Club is launching an advertising campaign that talks about the dangers of coal. The effort uses humorous and (hopefully) viral videos that … Read the whole story