Marketing Daily
Monday, April 23, 2012
  • Corona Invites Viewers To Break Free From Rut

    Corona Light is debuting a national marketing campaign that encourages consumers to trade up from their brown bottle domestic light routine to a Corona … Read the whole story

  • Use Social Curation To Build Brand Presence

    Engaging social curation can positively increase the reach, relevancy and credibility of your brand. Social engagement is a multichannel dialogue that requires vigilance -- … Read the whole story

  • Popularity Of Mobile Devices Still High

    According to ABI research, the 25% of consumers who showed a purchase intent for a smartphone is equal to the number of people who … Read the whole story

  • Under Armour Woos Women With Social Goal-Setting

    Involving Twitter and Facebook, the site is "a competition to redefine the female athlete," with an end result of three new "faces" for Under … Read the whole story

  • Q&A: Mitsubishi Gets Outlandish For Outlander

    The latest promotional effort gives three people all-day test drives of the Outlander Sport, while MMNA covers for them at work by sending ersatz … Read the whole story

  • Old Spice Champion: Sweet Smell Of Success

    The campaign "Believe in Your Smellf" focuses on a new product in the Red Zone line of body wash and spray, suggesting that "the … Read the whole story