Marketing Daily
Monday, April 23, 2012

Top of The News

Roseanne Cash Kicks Off New Campaign for Brand USA
by Thom Forbes

Country signer Rosanne Cash wailing a tune called "Land of Dreams" is the grabber in a global campaign for U.S. Tourism that will be unveiled today at International Pow Wow … Read the whole story

  • BEVERAGES
    Corona Invites Viewers To Break Free From Rut
    by Tanya Gazdik

    Corona Light is debuting a national marketing campaign that encourages consumers to trade up from their brown bottle domestic light routine to a Corona … Read the whole story

  • COMMENTARY
    Use Social Curation To Build Brand Presence
    by Robert Egert

    Engaging social curation can positively increase the reach, relevancy and credibility of your brand. Social engagement is a multichannel dialogue that requires vigilance -- … Read the whole story

  • ELECTRONICS
    Popularity Of Mobile Devices Still High
    by Aaron Baar

    According to ABI research, the 25% of consumers who showed a purchase intent for a smartphone is equal to the number of people who … Read the whole story

  • APPAREL
    Under Armour Woos Women With Social Goal-Setting
    by Sarah Mahoney

    Involving Twitter and Facebook, the site is "a competition to redefine the female athlete," with an end result of three new "faces" for Under … Read the whole story

  • AUTOMOTIVE
    Q&A: Mitsubishi Gets Outlandish For Outlander
    by Karl Greenberg

    The latest promotional effort gives three people all-day test drives of the Outlander Sport, while MMNA covers for them at work by sending ersatz … Read the whole story

  • PACKAGED GOODS
    Old Spice Champion: Sweet Smell Of Success
    by Karl Greenberg

    The campaign "Believe in Your Smellf" focuses on a new product in the Red Zone line of body wash and spray, suggesting that "the … Read the whole story