Marketing Daily
Tuesday, April 24, 2012

Top of The News

Walmart Likely To Fare Better Than Wal-Mart
by Thom Forbes

You've probably been wondering what impact the emerging bribery scandal in Mexico will have on both Wal-Mart, the corporate entity, and Walmart, the brand above the portals that consumers enter … Read the whole story

  • FOOD
    Q&A: Boosting ROI With Sweet Tweets
    by Sarah Mahoney

    Maximizing its social media budget has been as perplexing to Ben & Jerry's as it is to the next advertiser. Jay Curley, integrated marketing … Read the whole story

  • COMMENTARY
    Mobile Search - Understand Your Audience
    by John Liu

    Building content that is customized for search behavior on mobile devices is the key to success. This mobile-optimized experience will help both search engines … Read the whole story

  • RESEARCH
    Study: Global Digital Future Looks 'Blight'
    by Karl Greenberg

    Half the sample worries that digital technology and multitasking are impairing our ability to think deeply and to concentrate on one task at a … Read the whole story

  • FINANCIAL SERVICES
    State Farm To Sponsor Billboard Latin Music Awards
    by Tanya Gazdik

    For the fourth consecutive year, State Farm is the title sponsor of the 2012 Billboard Latin Music Awards, according to Telemundo Media, which announced … Read the whole story

  • ELECTRONICS
    Parents Find Use In Smartphones
    by Aaron Baar

    According to a survey of more than 2,200 adults by Harris Interactive on behalf of LG, more than half (57%) of all parents said … Read the whole story

  • FOOD
    Godiva Launches Philanthropy Program
    by Karlene Lukovitz

    To date, FEED Projects and the FEED Foundation have provided more than 60 million school meals to children living in 62 countries around the … Read the whole story

  • AUTOMOTIVE
    Ford Puts Spotlight On Escape, Gas Sippers
    by Karl Greenberg

    New York is the biggest SUV market in the U.S. Say what? That's right, according to Erich Merkle, U.S. sales analyst for the Dearborn, … Read the whole story