Marketing Daily
Thursday, May 3, 2012

Top of The News

GMO Food Fight Heats Up In California
by Thom Forbes

Supporters of a bill in California that would require marketers of foods that contain genetically engineered ingredients (GMOs) to state so on their labels delivered a petition yesterday with nearly … Read the whole story

  • FOOD
    Lawry's Integrates 'Dinnertising' On Rachael Ray
    by Karlene Lukovitz

    The brand is promoting the tool -- billed as an "advertising agency" for bringing new flavors to families -- through paid integrations on "The … Read the whole story

  • COMMENTARY
    Slow-Jamming Prez Is Height Of Cool
    by Vanessa Horwell

    It's the media/tech-savvy distinction that allows Obama to connect with young voters. On April 24, Obama was the guest-in-chief on "Late Night with Jimmy … Read the whole story

  • AUTOMOTIVE
    GM Fuels Passion With Licensed Products
    by Karl Greenberg

    "The core is feeding our passionate consumers -- enthusiasts who have a great affinity for our products," says Gene Reamer, adding that GM's muscle … Read the whole story

  • RETAIL
    Green-Grass Marketing: People Want It Faster, Stronger
    by Sarah Mahoney

    For home improvement stores, spring fever usually drives one of the busiest sales periods of the year, as consumers flock to lawn care, garden … Read the whole story

  • RESEARCH
    AARP: Marketers Must Rethink Boomers
    by Karl Greenberg

    Automakers have been chasing the rabbit of youth for decades -- but have they been doing so at the expense of the demographic that … Read the whole story

  • Trulia Extends Realtor Ads To Mobile
    by Mark Walsh

    With more people using smartphones while shopping for homes, Trulia is launching a mobile ad platform to help real estate agents reach in-market home … Read the whole story