Marketing Daily
Thursday, May 17, 2012
  • Nissan Is Back In Black (Spandex)

    Nissan is back for the second year as automotive sponsor of the Amgen Tour of California. It's the U.S. version of the Tour de … Read the whole story

  • Schwinn Celebrates Lifetime Of Riding

    Two years after moving away from a broadcast-based marketing plan, Schwinn is looking to reach consumers through the Internet. Schwinn has struck deals with … Read the whole story

  • Macy's Unfurls Brazilian Campaign

    Macy's is taking the wraps off its "Brasil: A Magical Journey" with an advertising and digital extravaganza, including augmented-reality shopping apps and a fund-raising … Read the whole story

  • Garfinkel Talks Classic Ads, Timeless Strategy

    Lee Garfinkel, who had been chief creative officer at Euro RSCG for a little over a year, has been doing automobile ads in one … Read the whole story

  • Skechers To Pay $40 Million To Settle FTC Claims Complaint

    Skechers USA, Inc. has agreed to pay $40 million to settle Federal Trade Commission charges that the company deceived consumers by making unsubstantiated claims … Read the whole story

  • Are You My Mother?

    For the months leading up to Mother's Day, my job as a casting director is to find the perfect "mom" -- or at least … Read the whole story