Top of The News
by Thom Forbes
The inventor of one of the most deceptively pernicious devices known to consumers -- and the advertisers who love them -- has passed away. Read the whole story
by Aaron Baar
"We're purposely being a little tongue-in-cheek," says Brett Hartmann, brand manager for Kraft-owned Country Time. "We thought it would be fun to enlist some … Read the whole story
COMMENTARY
by Gail Marie
Players start with $1,000 and make the decisions needed to reach the end of the month with something still left in your pocket. Sounds … Read the whole story
RESEARCH
by Karlene Lukovitz
IBM's 15% value growth enabled it to surpass Google for the #2 spot this year. Facebook, with a 74% jump in brand value this … Read the whole story
COMMENTARY
by Ed Abrams, Gary Kielich
Attracting new customers -- or keeping the ones you have -- may be one Tweet or Facebook comment away. Your next big idea to … Read the whole story
by Sarah Mahoney
While other chains may beat it on price, Giant Food is still consumers' overall favorite grocery store, according to a new ranking from Market … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The company is tying a campaign about its racing mojo with the upcoming Indianapolis 500 race by extending a campaign, via RPA, Honda's agency … Read the whole story
TRAVEL
by Tanya Gazdik
In honor of the fifth anniversary of National Train Day, Amtrak is hosting an online contest inviting train fans to share their travel experiences. … Read the whole story
BEVERAGES
by Karlene Lukovitz
After declines during the recessionary years of 2008 and 2009, U.S. bottled water consumption had its second year of growth in 2011, according to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Jon Brancheau, VP marketing at Nissan's Franklin, Tenn.-based U.S. division, says the campaign -- the biggest ever for the car -- will talk about … Read the whole story