Marketing Daily
Wednesday, July 11, 2012
  • Chevrolet Volt Re-Charges At Recyclebank

    People earn points on Recyclebank by taking an actionable pledge, like pledging to drive a hybrid, to carpool or decelerate slowly. Recyclebank and Chevy … Read the whole story

  • Millennials Driving Alcoholic Beverage Trends

    Millennials are already driving key trends in the alcoholic beverages sector, and their influence will continue as all in this demographic cohort come of … Read the whole story

  • Q&A: For Retailers, Smartphones Rewrite Email Rules

    For the Fourth of July holiday, for example, 57% of major retailers sent at least one promotional email this year, versus just 34% a … Read the whole story

  • 'Sexy Little Numbers' And 'Pinfluence'

    Metrics are like the weather: A generic thing to complain about, and as safe a subject as when to order in lunch. That's why … Read the whole story

  • Chevrolet Takes 'Risky' Out Of Business

    Chevy Confidence covers all the 2012 or 2013 model-year vehicles. In essence, customers can return vehicles bought during the program, with less than 4,000 … Read the whole story

  • Expedia Campaign Features Real Experiences

    Travel planning Web site Expedia is launching a brand campaign that features user-generated content, both photos and videos. Vic Walia, senior director of brand … Read the whole story

  • Local 'Web' Marketing For National Brands

    Most national brands have little to no local Web presence. To build a strong, local Web foundation, here are five key elements for national … Read the whole story