Marketing Daily
Friday, August 10, 2012
  • Subaru 'Love' Brings New Ads, New Charities

    Subaru has launched two new ads to support its new campaign, "Support," that shows people giving a literal or moral hand to others, using … Read the whole story

  • Intel, Artists, Brands Team For 'Ultrabook Experience'

    To showcase all that the latest generation of personal computers can accomplish, Intel is launching a series of co-marketing ventures that brings well-known brands … Read the whole story

  • Economy Did Not Impact Summer Travel

    Americans are continuing with their summer travel and vacation plans despite the economy, according to a poll conducted by Harris Interactive. Read the whole story

  • Speed + Personality + Nation = Endorsement Gold

    Usain Bolt is on top. The world's fastest man earns at least $20 million per year. That includes a $9 million that makes him … Read the whole story

  • Pepperidge Farm Launching 35 Products

    Irene Chang Britt, who recently succeeded longtime president Pat Callaghan, is the first woman to be Pepperidge Farm's president since founder Margaret Rudkin, who … Read the whole story

  • Brands Need Integrated Campaigns To Reach Connected Consumers

    The Marketer's Guide to Multichannel Campaign Management suggests brands must move away from running campaigns individually and toward the integration of many campaigns, such … Read the whole story

  • Nike Goes For The Gold

    It's no surprise that the Olympic Delivery Authority is hard at work to ensure that brands that are not "official sponsors" of the games … Read the whole story

  • The Ingenious Vibrator Giveaway

    In the "winky wink" media world we live in, announcing you are giving away free vibrators in 'The New York Times' is like catnip … Read the whole story