Top of The News
by Thom Forbes
The "Jag" is one of those mythical beasts that, like unicorns, capture some of our fancies even if, deep down, we know we'll never have a close personal relationship with … Read the whole story
FOOD
by Karlene Lukovitz
Kraft Foods' Triscuit is looking to drive greater use of the crackers for simple, everyday snacking (as opposed to use with toppings) with a … Read the whole story
ELECTRONICS
by Karl Greenberg
How does a camera company get away from the product-attributes trap? You know -- "Our camera has flex-focus, a double-shot shutter that senses your … Read the whole story
BEVERAGES
by Karlene Lukovitz
The design, to begin appearing on Diet Coke products as of Sept. 1, was created by S.F.-based agency Turner Duckworth. It features a section … Read the whole story
RETAIL
by Sarah Mahoney
Stores pay close attention to this particular game of cat-and-mouse, with consumers holding on to see if stores will begin putting essential items on … Read the whole story
SPORTS
by Karl Greenberg
On deck in L.A. are some guerrilla marketing tactics to build awareness in coming weeks: the Breeders' Cup and Metrolink are, for example, doing … Read the whole story
ENTERTAINMENT
by Tanya Gazdik
Hispanic consumers prefer at-home activities versus more costly out-of-home options, according to a report from Mintel. Read the whole story
COMMENTARY
by Drew Neisser
Since speculating on the future of Pinterest has become a sport in and of itself, this seems like the appropriate moment to get my … Read the whole story
COMMENTARY
by Jordan Viator Slabaugh
For a Facebook strategy to be effective, brands must focus on content that breaks through the clutter. Here are ten ways to get into … Read the whole story