Marketing Daily
Friday, August 17, 2012

Top of The News

Grab Your Skates And Take A Peek At The Jag
by Thom Forbes

The "Jag" is one of those mythical beasts that, like unicorns, capture some of our fancies even if, deep down, we know we'll never have a close personal relationship with … Read the whole story

  • FOOD
    Triscuit 'Apologizes' For Stressing Toppings
    by Karlene Lukovitz

    Kraft Foods' Triscuit is looking to drive greater use of the crackers for simple, everyday snacking (as opposed to use with toppings) with a … Read the whole story

  • ELECTRONICS
    Canon Imagination Goes To Hollywood And Beyond
    by Karl Greenberg

    How does a camera company get away from the product-attributes trap? You know -- "Our camera has flex-focus, a double-shot shutter that senses your … Read the whole story

  • BEVERAGES
    Diet Coke Rolls Out New Packaging, Campaign
    by Karlene Lukovitz

    The design, to begin appearing on Diet Coke products as of Sept. 1, was created by S.F.-based agency Turner Duckworth. It features a section … Read the whole story

  • RETAIL
    Back-to-School Shoppers Taking Their Time
    by Sarah Mahoney

    Stores pay close attention to this particular game of cat-and-mouse, with consumers holding on to see if stores will begin putting essential items on … Read the whole story

  • SPORTS
    The Breeders' Cup To Live Large In L.A.
    by Karl Greenberg

    On deck in L.A. are some guerrilla marketing tactics to build awareness in coming weeks: the Breeders' Cup and Metrolink are, for example, doing … Read the whole story

  • ENTERTAINMENT
    Hispanics Prefer At-Home Entertainment
    by Tanya Gazdik

    Hispanic consumers prefer at-home activities versus more costly out-of-home options, according to a report from Mintel. Read the whole story

  • COMMENTARY
    Pinning Down The Future Of Pinterest
    by Drew Neisser

    Since speculating on the future of Pinterest has become a sport in and of itself, this seems like the appropriate moment to get my … Read the whole story

  • COMMENTARY
    Make Facebook Content Feed-worthy
    by Jordan Viator Slabaugh

    For a Facebook strategy to be effective, brands must focus on content that breaks through the clutter. Here are ten ways to get into … Read the whole story