Top of The News
by Thom Forbes
It's time to get an update to your GPS map of the rental car marketing universe. Not only is Hertz acquiring Dollar Thrifty for $2.3 billion but -- and arguably … Read the whole story
FOOD
by Karlene Lukovitz
The crowdsourcing-driven strategy was responsible for naming the community manager, and fans are regularly asked to decide which challenges the Sultan will take on, … Read the whole story
by Karl Greenberg
The catch -- and the element that manages to dance around the stereotyping issue -- is that each is a ridiculous embodiment of what … Read the whole story
TRAVEL
by Tanya Gazdik
American business travelers still feel the need to have face-to-face meetings in order to grow their businesses, according to a recent survey conducted by … Read the whole story
RETAIL
by Sarah Mahoney
Following one of the mildest flu seasons on record, retailers are fighting for American flu-fearers. In the latest move, Walmart is expanding its immunization … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Mercedes-Benz USA on Monday launched a new campaign to promote its mbrace2 telematics platform. The campaign centers on a 30-second spot, "All From One … Read the whole story
by Laurie Sullivan
An analysis of billions of ad impressions reveals that 5% to 7% of ads from the same campaign serve up on one Web page … Read the whole story
COMMENTARY
by Spencer Ball
Bringing in a foreign private label can fill a price gap between the host retailer's own value line and big national brands, and allow … Read the whole story
COMMENTARY
by Bob Fetter
In what some inside marketers have called "a defining moment in social media marketing history," Facebook is now exposing important elements of an individual's … Read the whole story