June 3 - 6, 2024
Around the Net
Vita Coco Marketing Moves Into NFL Territory
- NYSportsJournalism.com , Tuesday, August 28, 2012 8 AM
The fresh coconut water brand has signed its first NFL endorsers — Vernon Davis, Larry Fitzgerald, Eric Decker and Devin Hester — for a multi-media campaign, who joins such athletes as Josh Hamilton, Dustin Pedroia and Joakim Noah as Vita Coco seeks to ride the category's wave of popularity.
