"The prescription-drug wars are under way," Timothy W. Martin informs us in the Wall Street Journal, although what we're really talking about is the heavy artillery of gift cards and … Read the whole story
T-Mobile is moving into the social gaming world by sponsoring a social networking version of King.com's "Bubble Witch Saga" on Facebook. The primary focus … Read the whole story
If Millennial men and women are from Mars and Venus, the latter inhabit a much more collegial planet, while Martians probably like to see … Read the whole story
NPD Group reports that while two-thirds of women 13 and older describe themselves as "special sized" -- a statistic that dovetails nicely with the … Read the whole story
The series, which begins on Sept. 24 on HBO and HBO Latino in celebration of Hispanic Heritage Month, includes interviews with Christy Turlington Burns, … Read the whole story
Daniel Craig as James Bond is featured in a global Heineken campaign tied to the new Bond movie "Skyfall" breaking Sept. 20. Read the whole story
Starting Sept. 17, Kraft American Cheese will donate a meal to Feeding America for each Five Guys customer who uses a mobile device to … Read the whole story
As trust assumes an ever larger influence on purchasing decisions, brands as never before can build a following so devoted that customers will throw … Read the whole story
Marketing through a sales channel can be extremely effective if certain conditions are met. Know your target ROI, and go after it. Don't assume … Read the whole story