Marketing Daily
Monday, September 17, 2012
  • Witches Brew Social Game For T-Mobile

    T-Mobile is moving into the social gaming world by sponsoring a social networking version of's "Bubble Witch Saga" on Facebook. The primary focus … Read the whole story

  • Millennial Men, Women Respond Differently To Ads

    If Millennial men and women are from Mars and Venus, the latter inhabit a much more collegial planet, while Martians probably like to see … Read the whole story

  • Q&A: Why Brands Still Shun Big Women

    NPD Group reports that while two-thirds of women 13 and older describe themselves as "special sized" -- a statistic that dovetails nicely with the … Read the whole story

  • Lexus Sponsors Latino Special On HBO

    The series, which begins on Sept. 24 on HBO and HBO Latino in celebration of Hispanic Heritage Month, includes interviews with Christy Turlington Burns, … Read the whole story

  • Heineken Enlists James Bond For Global Campaign

    Daniel Craig as James Bond is featured in a global Heineken campaign tied to the new Bond movie "Skyfall" breaking Sept. 20. Read the whole story

  • Kraft Cheese, Five Guys Promo Helps Feeding America

    Starting Sept. 17, Kraft American Cheese will donate a meal to Feeding America for each Five Guys customer who uses a mobile device to … Read the whole story

  • The Cows Are Contented, The Customers Not So Much

    As trust assumes an ever larger influence on purchasing decisions, brands as never before can build a following so devoted that customers will throw … Read the whole story

  • Marketing Through A Sales Channel

    Marketing through a sales channel can be extremely effective if certain conditions are met. Know your target ROI, and go after it. Don't assume … Read the whole story