Marketing Daily
Monday, September 24, 2012
  • For A Cause, Saucony Takes On Nike+

    In an effort to raise awareness for both its running shoes and childhood obesity, Saucony is introducing Run4Good, a running app that allows users … Read the whole story

  • Dogs To Stage Own Occupy Movement

    The Occupy Movement is going to the dogs, at least one day next week. Merrick Pet Care, in support of its reformulated recipes featuring … Read the whole story

  • Pre-Boomers Want Gadgets, Excitement In Small Cars

    A large percentage of younger consumers are planning to buy cars. Generations X and Y Account for 63% of U.S. Consumers Planning to Buy … Read the whole story

  • ANA Names Nominees For Multicultural Excellence

    General Motors and its agency LatinWorks, Kraft Foods North America and Mcgarry Bowen, and XOOM with the agency Dieste are nominees for the Association … Read the whole story

  • Ritz Tops Best-Perceived Snacks Ranking

    For the second year in a row, Ritz Crackers is the most favorably perceived snack brand among U.S. consumers 18 and older, reports YouGov … Read the whole story

  • Hi, how are ya? Good to see you. I'd love to get your money.

    At a time when brands have less ability to efficiently reach masses of consumers with advertising messages, and thus desperately experiment online and especially … Read the whole story

  • Think Blue Instead Of Green

    Consumers no longer want brands they can simply depend on -- they want want brands they can believe in. The more closely your branding … Read the whole story