Top of The News
by Thom Forbes
The folks at Discover Card not only have to fork over $200 million in refunds to consumers who were purportedly fast-talked or downright deceived by telemarketers pitching such add-ons as … Read the whole story
RETAIL
by Aaron Baar
Rather than talking about "getting ripped," losing weight or other traditional gym messages, Planet Fitness, in a new national marketing campaign, is encouraging people … Read the whole story
FINANCIAL SERVICES
by Karl Greenberg
Farmers Insurance is angling for pole position on the NASCAR track. The company, which this year signed a three-year deal with Hendrick Motorsports around … Read the whole story
FOOD
by Karlene Lukovitz
As part of its new "One Giant Pledge" campaign -- urging families to pledge to eat one more vegetable per day for 30 days … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Inexplicably, given the flat economy and the approaching election, consumers are buying. One snapshot by J.D. Power and Associates and LMC Automotive shows that … Read the whole story
HOSPITALITY
by Tanya Gazdik
Loews Hotels and Resorts and the U.S. Department of Homeland Security announced a joint effort to promote the Trusted Traveler Network, which incorporates the … Read the whole story
RETORT
by Sarah Mahoney
Fright night is going to get crowded this year, with 170 million expected to get their ghoul on this Halloween, according to a new … Read the whole story
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by David Goetzl
A study commissioned by the TVB shows that local television is the dominant influencer of decisions throughout the purchase funnel, from awareness at the … Read the whole story
COMMENTARY
by Drew Neisser
Social media is like an avocado: tougher to grow than you may think; its awesomeness is not readily apparent from the outside; and if … Read the whole story