Marketing Daily
Friday, October 5, 2012
  • Marketers Increasing Digital, Mobile Multicultural Efforts

    As with traditional marketing, multicultural marketers are still concerned with the ROI they're receiving from these newer media. Only five of the 18 platforms … Read the whole story

  • Harley-Davidson, Microsoft Explain Branding

    Big winners this year including Microsoft and Harley-Davidson enjoy that kind of enduring value. Their marketing chiefs, along with that of UPS, took the … Read the whole story

  • Chipotle Voted Favorite Mexican Chain

    The survey of more than 7,600 U.S. consumers, conducted in August, found Baja Fresh and Moe's Southwest Grill ranking #2 and #3 overall, followed … Read the whole story

  • Ford Adopts 'La Linea' For C-MAX Launch

    The new C-MAX campaign, which launched on Thursday, uses "La Linea" as a foil in a line-drawn storyline against a blue background. The idea … Read the whole story

  • Pandora Jewelry Enlists Olympian

    Pandora Jewelry has signed Olympic gymnast Aly Raisman to endorse the jewelry brand. The three-time medalist and U.S. team captain will be featured in … Read the whole story

  • Shoppers Slowed Down In September

    Overall, sales at large U.S. chain-stores gained 3.9% in September, compared to the year earlier. Wholesale clubs had the best performance, increasing 6%, followed … Read the whole story

  • Social Media: For Mature Audiences Only

    For anyone who followed the debate via social media, you likely saw the Twitterstorm that erupted when an employee at KitchenAid sent a tweet … Read the whole story

  • Cybercriminals Are Becoming Sophisticated Marketers

    The nature of security threats is shifting fast. Cybercriminals are using sophisticated social-engineering techniques aimed at assembling user-profile information. Insight into message traffic is … Read the whole story