Marketing Daily
Friday, October 5, 2012

Top of The News

Regulators Crack Down On Internet Pharmacies
by Thom Forbes

It's one of the Internet's dirty but not-so-little or secret success stories and we're not talking pornography or gambling. When it comes to drugs, you can get just about anything … Read the whole story

  • RESEARCH
    Marketers Increasing Digital, Mobile Multicultural Efforts
    by Aaron Baar

    As with traditional marketing, multicultural marketers are still concerned with the ROI they're receiving from these newer media. Only five of the 18 platforms … Read the whole story

  • CONFERENCE
    Harley-Davidson, Microsoft Explain Branding
    by Karl Greenberg

    Big winners this year including Microsoft and Harley-Davidson enjoy that kind of enduring value. Their marketing chiefs, along with that of UPS, took the … Read the whole story

  • RESTAURANTS
    Chipotle Voted Favorite Mexican Chain
    by Karlene Lukovitz

    The survey of more than 7,600 U.S. consumers, conducted in August, found Baja Fresh and Moe's Southwest Grill ranking #2 and #3 overall, followed … Read the whole story

  • AUTOMOTIVE
    Ford Adopts 'La Linea' For C-MAX Launch
    by Karl Greenberg

    The new C-MAX campaign, which launched on Thursday, uses "La Linea" as a foil in a line-drawn storyline against a blue background. The idea … Read the whole story

  • RETAIL
    Pandora Jewelry Enlists Olympian
    by Tanya Gazdik

    Pandora Jewelry has signed Olympic gymnast Aly Raisman to endorse the jewelry brand. The three-time medalist and U.S. team captain will be featured in … Read the whole story

  • RETAIL
    Shoppers Slowed Down In September
    by Sarah Mahoney

    Overall, sales at large U.S. chain-stores gained 3.9% in September, compared to the year earlier. Wholesale clubs had the best performance, increasing 6%, followed … Read the whole story

  • COMMENTARY
    Social Media: For Mature Audiences Only
    by Michelle Venorsky

    For anyone who followed the debate via social media, you likely saw the Twitterstorm that erupted when an employee at KitchenAid sent a tweet … Read the whole story

  • COMMENTARY
    Cybercriminals Are Becoming Sophisticated Marketers
    by Mike Hillyer

    The nature of security threats is shifting fast. Cybercriminals are using sophisticated social-engineering techniques aimed at assembling user-profile information. Insight into message traffic is … Read the whole story