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Say what you want about Michael Bloomberg's initiative to ban the sale of some sodas in containers larger than 16 oz. in some venues in New York City, the proposal … Read the whole story
AUTOMOTIVEThe Houston Rockets star Jeremy Lin may be off the NBA court with an injury, but he's rolling with new advertising for Volvo. In … Read the whole story
BEVERAGESPepsiCo10, PepsiCo's innovative incubator program for digital start-ups, has received a lot of attention -- most recently, for its announcement that the third year … Read the whole story
RETAILWalmart, which has long positioned itself as a champion of the "unbanked," is launching Bluebird, a prepaid card in partnership with American Express. Read the whole story
AUTOMOTIVEChrysler's Ram rolled out Monday its second major national campaign since the company became a unique division of Chrysler LLC. Read the whole story
Sony Computer Entertainment and Bridgestone Tire have gone to court over ads that both companies have featured with actor Jerry Lambert. The Sony suit … Read the whole story
- COMMENTARY
How do marketers once and for all enter the era of digital accountability to the benefit of their customers, and most importantly, the bottom … Read the whole story
