Marketing Daily
Tuesday, October 9, 2012
  • Firsts: Lin Stumps For Volvo, Toyota Partners With HSN

    The Houston Rockets star Jeremy Lin may be off the NBA court with an injury, but he's rolling with new advertising for Volvo. In … Read the whole story

  • PepsiCo10: Some Results Thus Far

    PepsiCo10, PepsiCo's innovative incubator program for digital start-ups, has received a lot of attention -- most recently, for its announcement that the third year … Read the whole story

  • Walmart, Amex Go Mobile With New Prepaid Card

    Walmart, which has long positioned itself as a champion of the "unbanked," is launching Bluebird, a prepaid card in partnership with American Express. Read the whole story

  • Ram Bends Third Dimension In New Ads

    Chrysler's Ram rolled out Monday its second major national campaign since the company became a unique division of Chrysler LLC. Read the whole story

  • Sony, Bridgestone In Court Over 'Kevin Butler' Ad Character

    Sony Computer Entertainment and Bridgestone Tire have gone to court over ads that both companies have featured with actor Jerry Lambert. The Sony suit … Read the whole story

  • Digital Accountability Begins Now

    How do marketers once and for all enter the era of digital accountability to the benefit of their customers, and most importantly, the bottom … Read the whole story