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Talk about a game changer: a nearly $13 billion bid for 70% of Sprint Nextel by the Japanese phone and Internet company Softbank could "transform" the mobile market in the … Read the whole story
AUTOMOTIVEBugatti recently launched a Facebook page with around 500,000 fans, plus 130,000 images on Flickr and more than 700,000 videos on YouTube. The new … Read the whole story
- CONFERENCE
Some advised tackling the problem head on. When a distribution issue for Johnson & Johnson's o.b. ultra tampons caused them to be scarce, "at … Read the whole story
RESTAURANTSCEO Emil Brolick's vision of positioning Wendy's as "a cut above" has driven fundamental changes that have already moved the chain out of its … Read the whole story
PACKAGED GOODSIt's no accident that the company's marketing efforts are becoming so closely aligned to social responsibility, and the "intersection between sales of its individual … Read the whole story
FOODIn an online video expected to appear on social media, the rapper, actor and producer Snoop Dogg (who has been known to inhale cannabis … Read the whole story
CONFERENCEAs The Association of National Advertisers kicked off its annual conference, the ANA's President and CEO Bob Liodice talked about media growth, with digital … Read the whole story
AUTOMOTIVEBolt, who appears in Nissan advertising, has signed a special deal with Nissan Motor Co., Ltd. to extend his role as brand ambassador for … Read the whole story
- COMMENTARY
As baseball enters the 2012 postseason, the previous 162 games are quickly forgotten and even the fair-weather fan knows it's either "win big" or … Read the whole story
