Marketing Daily
Friday, October 12, 2012
  • Supercar Brand Bugatti Goes Social

    Bugatti recently launched a Facebook page with around 500,000 fans, plus 130,000 images on Flickr and more than 700,000 videos on YouTube. The new … Read the whole story

  • ANA Update: How P&G, J&J, Sharpie Learn From Flops

    Some advised tackling the problem head on. When a distribution issue for Johnson & Johnson's o.b. ultra tampons caused them to be scarce, "at … Read the whole story

  • Wendy's To Introduce New Logo

    CEO Emil Brolick's vision of positioning Wendy's as "a cut above" has driven fundamental changes that have already moved the chain out of its … Read the whole story

  • J&J's Kadlec: 'Disruption Is Over. Yay!'

    It's no accident that the company's marketing efforts are becoming so closely aligned to social responsibility, and the "intersection between sales of its individual … Read the whole story

  • Dogg Digs Hot Pockets, Fo' Shizzle

    In an online video expected to appear on social media, the rapper, actor and producer Snoop Dogg (who has been known to inhale cannabis … Read the whole story

  • Marketers Better Off Than Four Years Ago? Yes, Says ANA

    As The Association of National Advertisers kicked off its annual conference, the ANA's President and CEO Bob Liodice talked about media growth, with digital … Read the whole story

  • Usain Bolt Gets Special Nissan GT-R

    Bolt, who appears in Nissan advertising, has signed a special deal with Nissan Motor Co., Ltd. to extend his role as brand ambassador for … Read the whole story

  • Winning The Social Media Playoffs

    As baseball enters the 2012 postseason, the previous 162 games are quickly forgotten and even the fair-weather fan knows it's either "win big" or … Read the whole story