Microsoft's "all in one solution" for consumers who want to access their music wherever they are on whatever device they're using has begun an extended rollout that starts streaming on … Read the whole story
"We test it, and if it works, we scale it right away. It's allowed us to innovate where others have gone on autopilot. It's … Read the whole story
Although consumption of diet beverages has been rising, just 20% of the U.S. population drank these beverages on any given day between 2009 and … Read the whole story
What has been surprising, says Allstate's SVP of marketing, is how quickly Mayhem left the control of Allstate and marched into the public lexicon, … Read the whole story
Where better to reach the above-mentioned eccentric 20-somethings than an event like New York Comic Con, the festival of all things graphic, superhero, horror, … Read the whole story
Del Monte Foods' 9Lives cat food is jumping on the presidential race bandwagon by throwing into the ring the hat of Morris the Cat. … Read the whole story
A lot of marketers at the Media Tech summit in New York last week had strong views on social media, and if one had … Read the whole story
Talk about chutzpah: In a presentation to the Association of National Advertisers' Masters of Marketing, BP CMO Luc Bardin explains how the company's involvement … Read the whole story
This article is not about the frontiers of media and marketing. It happens to be about a new book, published this week, titled "Bedfellows." … Read the whole story
Being in compliance with your pharma client's regulatory guidelines is essential to the successful launch of a project and maintaining a healthy client relationship. … Read the whole story