Marketing Daily
Monday, October 15, 2012
  • Ford Uses Social To Rewrite Launch Rules

    "We test it, and if it works, we scale it right away. It's allowed us to innovate where others have gone on autopilot. It's … Read the whole story

  • Diet Beverage Consumers Up, But Still Just 20%

    Although consumption of diet beverages has been rising, just 20% of the U.S. population drank these beverages on any given day between 2009 and … Read the whole story

  • Liberating Message Of The Day: Embrace Mayhem

    What has been surprising, says Allstate's SVP of marketing, is how quickly Mayhem left the control of Allstate and marched into the public lexicon, … Read the whole story

  • Chevrolet Throws Sparks At Comic Con

    Where better to reach the above-mentioned eccentric 20-somethings than an event like New York Comic Con, the festival of all things graphic, superhero, horror, … Read the whole story

  • 9Lives' Morris Latest Presidential Candidate

    Del Monte Foods' 9Lives cat food is jumping on the presidential race bandwagon by throwing into the ring the hat of Morris the Cat. … Read the whole story

  • At Media Tech, Brands Mull Social's Ways And Means

    A lot of marketers at the Media Tech summit in New York last week had strong views on social media, and if one had … Read the whole story

  • BP: Olympics Moves Brand Beyond Disaster

    Talk about chutzpah: In a presentation to the Association of National Advertisers' Masters of Marketing, BP CMO Luc Bardin explains how the company's involvement … Read the whole story

  • Politics Makes Strange Bedfellows (And So Do I)

    This article is not about the frontiers of media and marketing. It happens to be about a new book, published this week, titled "Bedfellows." … Read the whole story

  • Pharma Marketing - It's All About Execution

    Being in compliance with your pharma client's regulatory guidelines is essential to the successful launch of a project and maintaining a healthy client relationship. … Read the whole story