Marketing Daily
Tuesday, October 23, 2012
  • Jamba Juice Takes Bite Of 'Twilight' Action

    A supporting, Facebook-based Twilight Saga Sweepstakes offers two tickets to the "Breaking Dawn" red carpet premiere on Nov. 12 in Los Angeles, airfare and … Read the whole story

  • Q&A: Ocean Spray Sticks To What Works

    What's a marketer to do when the old campaign just keeps on ticking? We asked Larry Martin, Ocean Spray's VP-marketing, to haul himself out … Read the whole story

  • Digital Movies Gaining In Popularity

    Already, streaming services such as Netflix and Amazon Instant Video are gaining in popularity; a quarter of respondents said they had used online streaming … Read the whole story

  • Kia Grabs Brass Ring At Madison Square Garden

    Kia is extending and expanding its deal with Madison Square Garden, wherein Kia becomes a signature partner and official vehicle of the venue. The … Read the whole story

  • Aeropostale Uses iPad Displays To Attract Customers

    Apparel retailer Aeropostale aims to entice its young clientele with a new concept store outfitted with iPad-powered displays, offering everything from e-commerce to in-store … Read the whole story

  • Marketing Automation Rules - Or Does It?

    As a marketer, every day you're seeing technology take over your life, enhance your work and threaten to render you obsolete. At FutureM, an … Read the whole story

  • Behavioral Personas In The Mainstream

    NBC News Digital must be applauded for moving from demographics to behavioral personas -- the only way to engage consumers with differentiated content -- … Read the whole story