Marketing Daily
Monday, December 17, 2012
  • High Price For Global Sports Partners

    International sports federations receive more than $2 billion per year in sponsorship, according to the monthly Sponsorship Today, which analyzed more than 400 deals … Read the whole story

  • Lenovo Offers Ultimate NFL Fan Dream

    To promote the contest, Lenovo partnered with to create a series of videos featuring Washington Redskins QB Robert Griffin III and Chicago Bears … Read the whole story

  • Morton Calls On Pet Owners For Photos

    Morton Salt is introducing an ice melt that is safer for pets' paws and stomachs than traditional melting salt. Called Morton Safe-T-Pet, the granular … Read the whole story

  • Sierra Nevada Pops Open A New Site

    Sierra Nevada Brewing has a foot in a lot of markets, and since it competes in the niche craft beer arena it doesn't need … Read the whole story

  • eHarmony Finds Match With Ocean Media

    Online dating service eHarmony has shifted its media planning and buying assignment to Huntington Beach, CA-based Ocean Media, the agency has confirmed. The incumbent … Read the whole story

  • Suffer In Silence

    From Oklahoma City to 9/11, from Katrina to Kosovo, certain marketers pushed themselves into public view. Perhaps these companies, and the people within them, … Read the whole story

  • Year's Best Spot Truly A Spaghetti Western

    Recently, my funny, prolific, and prescient MediaPost colleague Bob Garfield, the author of the award-winning book "The Chaos Scenario," publicly declined to do a … Read the whole story

  • Data Points That Can Make Or Break Your Facebook Strategy

    Despite the metrics mystery and stock market skepticism, one thing is absolutely certain: consumers love Facebook. The key to achieving a true Facebook win … Read the whole story

  • Agency of the Year: Bronze, Search -- Covario

    San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But what really sets it apart?  Eclectic thinking The … Read the whole story