Top of The News
by Thom Forbes
Avis Budget Group is buying Zipcar, the 13-year-old company that controls about three-quarters of the $400 million car-sharing industry in the U.S., for about $500 million, causing some dismay among … Read the whole story
BEVERAGES
by Karlene Lukovitz
Effective marketing by alcoholic beverage makers and retailers demands a nuanced understanding of varied mindsets and behaviors within consumer demographic segments, as well as … Read the whole story
RESEARCH
by Karl Greenberg
Social media research firm newBrandAnalytics says surveys are defunct, since now companies can get all the data they want online. The firm says companies … Read the whole story
TECHNOLOGY
by Aaron Baar
"I recognized the human and societal obsession with taking pictures, but [then] people weren't taking the pictures off their camera phones," Warren Struhl, founder … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
American International Group features its employees in a campaign that thanks America for its support during the global financial crisis. The effort also highlights … Read the whole story
AUTOMOTIVE
by Karl Greenberg
December gave automakers the gift of a strong finish to the year. Now, with a last-minute deal to avoid the cliff, the market gets … Read the whole story
COMMENTARY
by Gray Hammond
In 1994, Giep Franzen wrote a book called "Advertising Effectiveness." His analyses of TV commercials and print ads led me to wonder whether there's … Read the whole story
COMMENTARY
by Shawn Burns
As the canvas shrinks, our messages need to shrink with it. Design, content, copy, responsiveness, and perhaps the toughest bar of all -- relevance … Read the whole story