Marketing Daily
Monday, January 7, 2013
  • Ace Metrix: Brand Coup For 2012 Top Ads

    Sixteen brands in 15 categories -- with Best Buy, Cadillac, Ford, Olive Garden, Pizza Hut, Samsung and Visa topping the lists -- had the … Read the whole story

  • Sales Of Holiday Electronics Down 7%

    Despite strong sales early on in the season, NPD reports that sales of consumer electronics fell 7% in the holiday season, to $13.7 billion. … Read the whole story

  • Survey Probes Americans' Snacking Habits

    The once-dominant cultural concept of snacking as a special occasion between meals is long gone. In 2012, 52% of all eating occasions among U.S. … Read the whole story

  • Computers Still Popular For Researching, Purchasing

    According to a Harris Poll of more than 2,300 adults, an overwhelming majority of smartphone owners favored using a laptop or desktop for researching … Read the whole story

  • Targets Baby Boomers is launching a brand campaign targeting baby boomers. The creative, which launches Jan. 7, showcases how safe an annuity is through the ongoing … Read the whole story

  • Innovation Key To Smoking Cessation Products

    E-cigarettes, lozenges, and inhalers could steal smoke from cigarettes, per a new Mintel study on smoking cessation aids. The firm finds that sales of … Read the whole story

  • Brainwave Tech, Smartphones To Dominate CES

    Hundreds of companies will share their wares at the Consumer Electronics Show Jan. 8, but a few trends and patterns have begun to emerge, … Read the whole story

  • Messaging The Shooter

    The media are awash in gratuitous violence -- just as they were in the 1930s, 1940s, 1950s and 1960s. Countless dime novels, broadcasts, comic … Read the whole story

  • A Smorgasbord Of Segments

    With the abundance of segments today, it's impossible for a brand to fully reach all relevant segments. Marketers need to be more focused and … Read the whole story