We could talk about Apple's disconcerting results, McDonald's tepid expectations or the high price of tea (and everything else) in China, but why not head toward the end of the ... Read the whole story
Hyundai has a seven-seat crossover in the 2013 Santa Fe, but is using its big Super Bowl grab (and its requirement that all ads ... Read the whole story
"It surprised us that even though these clubs are among the biggest retailers and a major part of CPG companies' portfolios, there often isn't ... Read the whole story
"Humor that appeals to the masses is really the hallmark of a good Super Bowl ad," sums up Ace Metrix CEO Peter Daboll. "Some ... Read the whole story
Despite the economic downturn, craft beers are defying recessionary trends with an impressive upward swing, according to Mintel. The latest research by Mintel on ... Read the whole story
On one hand, people frequently report that they're trying to eat healthier and avoid sugar and high-fructose corn syrup. On the other hand, Hartman ... Read the whole story
"It's not a global phenomenon," ABI's Jeff Orr tells "Marketing Daily." "Most of the growth is coming from the U.S., and at some point ... Read the whole story
In Part One of a two-parter with "Marketing Daily," Alan Batey talks about Chevrolet's deal with Manchester United, the new "Find New Roads" Chevrolet ... Read the whole story
Knowing that your consumers are researching and purchasing earlier each year means that you should be in the online marketplace just as early. Planning ... Read the whole story