Marketing Daily
Thursday, January 24, 2013
  • Super Bowl XLVII: Hyundai's Excellent Adventure

    Hyundai has a seven-seat crossover in the 2013 Santa Fe, but is using its big Super Bowl grab (and its requirement that all ads … Read the whole story

  • For CPGs, Club Stores Are Red Hot

    "It surprised us that even though these clubs are among the biggest retailers and a major part of CPG companies' portfolios, there often isn't … Read the whole story

  • Ace Metrix: Big Drivers Of Super Bowl Ad Success

    "Humor that appeals to the masses is really the hallmark of a good Super Bowl ad," sums up Ace Metrix CEO Peter Daboll. "Some … Read the whole story

  • Craft Beer Sales Continue To Rise

    Despite the economic downturn, craft beers are defying recessionary trends with an impressive upward swing, according to Mintel. The latest research by Mintel on … Read the whole story

  • Sweeteners & Sweets: New Attitudes, New Strategies

    On one hand, people frequently report that they're trying to eat healthier and avoid sugar and high-fructose corn syrup. On the other hand, Hartman … Read the whole story

  • U.S. Driving Worldwide Tablet Growth

    "It's not a global phenomenon," ABI's Jeff Orr tells "Marketing Daily." "Most of the growth is coming from the U.S., and at some point … Read the whole story

  • Q&A: Chevrolet Finds New Roads Worldwide

    In Part One of a two-parter with "Marketing Daily," Alan Batey talks about Chevrolet's deal with Manchester United, the new "Find New Roads" Chevrolet … Read the whole story

  • Some Digital Marketers Are Still In The Dark

    Knowing that your consumers are researching and purchasing earlier each year means that you should be in the online marketplace just as early. Planning … Read the whole story