Top of The News
by Thom Forbes
McDonald's Filet-O-Fish wrappers will carry the blue label of the Marine Stewardship Council, indicating that the wild-caught Alaska pollock the fast-food chain sells in its 14,000 outlets in the U.S. … Read the whole story
FOOD
by Karlene Lukovitz
The campaign, created by marketing agency TRIS3CT, is part of Slim Jim's ongoing partnership with World Wrestling Entertainment and the annual WWE/USO "Tribute to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"Our decision to use the Flaming Lips goes back eight or ten weeks. It was an organic process where they wrote the music, but … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Kia is going a bit outside the product corral to connect, humorously, with a larger issue. In this case it's the ontological conundrum of … Read the whole story
ELECTRONICS
by Aaron Baar
Nearly three-quarters of those who expressed a desire to have some professional support wanted that service to be comprehensive in its ability to help … Read the whole story
RESTAURANTS
by Karlene Lukovitz
While Subway has had its PR challenges in the past few weeks, it ranked #1 in consumer perceptions of leading QSRs in 2012, for … Read the whole story
RETAIL
by Sarah Mahoney
While football viewership has been declining, the National Retail Federation is predicting another record Super Bowl, with more than 179.1 million people expected to … Read the whole story
SUPER BOWL
by Carrie Cummings
Mercedes-Benz and Volkswagen have released well-received teasers in anticipation of next Sunday. While consumers have an idea of what to expect from a handful … Read the whole story
PETS
by Tanya Gazdik
Bayer HealthCare teamed up with the American Association of Feline Practitioners for a study that reveals that 78% of veterinarians believe that better care … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
It is embarrassing, and a bit perplexing -- and admittedly a bit satisfying -- to watch the Coca-Cola Co. twist in the wind. Phony … Read the whole story
by Amy Corr
A group of Cowboys, Badlanders and Showgirls are lost in the desert. Who will reach the Coca-Cola mirage first? Super Bowl viewers, you decide. … Read the whole story
COMMENTARY
by Anne Bahr Thompson
The blending of brand leadership with favorite brands and good citizenship creates a new psychology for leadership that must include an effective dialogue with … Read the whole story