Marketing Daily
Monday, February 25, 2013
  • Vehicle Purchase Doesn't 'End' With Purchase

    The firms suggest social direct marketing is important during the "declaration of purchase" phase, because automakers can connect with other potential buyers and offer … Read the whole story

  • Mobile's Retail Power Comes From ... The Couch?

    Research from Kantar Retail reports that smartphone owners are more likely to use their devices at home or at work, not while traveling or … Read the whole story

  • Samuel Adams To Launch Boston Lager In Cans

    The Boston Beer Co. has spent two years doing sensory research that will culminate in the launch of the "Sam Can" in summer 2013, … Read the whole story

  • Report: Key Health/Wellness Trends And Ingredients

    Offering foods that are consistent with the nutritional guidelines in the federal Dietary Guidelines for Americans has become a particularly key strategy in winning … Read the whole story

  • Goodyear, NASCAR Partnership Burns Rubber In Daytona

    Goodyear's campaign, via Austin's GSD&M Idea City and Boston's Digitas, makes the demands of NASCAR's bruising race environment a halo for the tire brand … Read the whole story

  • Smart TV Growth Is Set To Explode

    "Consumers are now increasingly buying big-screen TVs that include the Internet capabilities, even if they're specifically looking for [those capabilities] or not," Veronica Thayer, … Read the whole story

  • Greenies, Banfield, PetSmart Join For Event

    Participating PetSmart stores will host Pet Dental Checkup Days March 2 and 3 from 2 to 4 p.m. Banfield Pet Hospital veterinary technicians and … Read the whole story

  • No Swimsuit Issue, But 'Forbes' Still Has A Buxom Model

    I feel obliged to call the world's attention to some news out of 'Forbes' magazine: It's doing well. Very well. That's remarkable for two … Read the whole story

  • Rethinking Your Operational Blueprint

    As a marketer, how can you strive to walk the talk, ensure that belief aligns with reality for both management and staff, and make … Read the whole story