The official press release about the death Saturday of Paul Carr Polk McIlhenny, CEO and chairman of the family-owned company that makes and markets Tabasco Sauce, tells us that he … Read the whole story
The firms suggest social direct marketing is important during the "declaration of purchase" phase, because automakers can connect with other potential buyers and offer … Read the whole story
Research from Kantar Retail reports that smartphone owners are more likely to use their devices at home or at work, not while traveling or … Read the whole story
The Boston Beer Co. has spent two years doing sensory research that will culminate in the launch of the "Sam Can" in summer 2013, … Read the whole story
Offering foods that are consistent with the nutritional guidelines in the federal Dietary Guidelines for Americans has become a particularly key strategy in winning … Read the whole story
Goodyear's campaign, via Austin's GSD&M Idea City and Boston's Digitas, makes the demands of NASCAR's bruising race environment a halo for the tire brand … Read the whole story
"Consumers are now increasingly buying big-screen TVs that include the Internet capabilities, even if they're specifically looking for [those capabilities] or not," Veronica Thayer, … Read the whole story
Participating PetSmart stores will host Pet Dental Checkup Days March 2 and 3 from 2 to 4 p.m. Banfield Pet Hospital veterinary technicians and … Read the whole story
I feel obliged to call the world's attention to some news out of 'Forbes' magazine: It's doing well. Very well. That's remarkable for two … Read the whole story
As a marketer, how can you strive to walk the talk, ensure that belief aligns with reality for both management and staff, and make … Read the whole story