MediaPost Publications - Marketing Daily 02/27/2013

Top of The News

by Thom Forbes

You'd be forgiven if, after glancing at the business page headlines this morning, you are left wondering what's up, besides home sales, because everything feels like it's down but nobody … Read the whole story

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FOOD
New Velveeta Campaign Evolves 'Liquid Gold' Theme
by Karlene Lukovitz
In the latest manifestation of the newly independent Kraft Food Group's increased marketing investment and edgier campaigns for its classic brands, Velveeta is targeting … Read the whole story
RESEARCH
Why CMOs Fail: 60% Blame The Company
by Sarah Mahoney
It's no news that CMOs are among the most oft-booted execs. And a new survey from recruiter Korn/Ferry reports that most marketing insiders say … Read the whole story

AUTOMOTIVE
GM Bets The Telematics Farm: Onboard 4G LTE Worldwide
by Karl Greenberg
The company says most 2015 model Chevrolet, Buick, GMC and Cadillac models in the United States and Canada will get the service via AT&T, … Read the whole story
ELECTRONICS
Video Streaming Growing In U.S., Europe
by Aaron Baar
According to a survey by digital entertainment company Rovi, people in Italy, Spain and the U.S. had the highest streaming frequencies -- with 73%, … Read the whole story
AUTOMOTIVE
Lexus Moves Into Movies With Weinstein Company
by Karl Greenberg
Lexus and the Weinstein Company held a pre-Oscars preview party showing two of the Lexus Short Films: U.S. director Justin Tipping's "Swimming in Air" … Read the whole story
AIRLINES
Airlines Have Room To Improve Online
by Tanya Gazdik
Airlines can improve their conversion from clicks by as much as 25% by better matching landing pages to different types of trip profiles, according … Read the whole story
COMMENTARY
Making Social Matter
by Jason Hoch
Broadcast networks and programs cannot simply put out one-way programming anymore and expect success. Programming has become one element of an aligned, multichannel, multiplatform … Read the whole story
COMMENTARY
Four Big Data Misconceptions
by David Booth
Big data is quickly becoming a bigger buzzword in 2013, yet marketers may be left wondering exactly what it is and how it can … Read the whole story