Marketing Daily
Monday, March 11, 2013

Top of The News

Whole Foods Requiring GMO Labeling By 2018
by Thom Forbes

Whole Foods announced Friday that it would require products sold in all of its stores in North America to divulge on their labels if they contain genetically modified organisms [GMOs] … Read the whole story

  • PACKAGED GOODS
    Unilever, DailyCandy Partner For 'Fashion Star'
    by Karl Greenberg

    Unilever's Suave division is touting its high-end Suave Professionals line and its new Moroccan Oil Infusion products via a partnership with DailyCandy.com and NBC's … Read the whole story

  • BEVERAGES
    V8 V-Fusion + Energy In Daylight Savings Campaign
    by Karlene Lukovitz

    No one welcomes losing an hour of sleep when the clock "springs forward," but Campbell Soup Company is turning that into a marketing opportunity … Read the whole story

  • AUTOMOTIVE
    Volkswagen Extends MoMA Relationship
    by Karl Greenberg

    The EXPO 1: New York project also involves a geodesic "VW Dome 2" to be built in Rockaway Beach, N.Y., supported by an RFP … Read the whole story

  • RETAIL
    Walmart Looking To Boost Women-Owned Businesses
    by Sarah Mahoney

    Cynics will doubtless find irony in the move. In 2011, several months after the U.S. Supreme Court blocked a 1.5 million-member class-action suit -- … Read the whole story

  • TOURISM
    Brand USA Effort To Expand To Germany
    by Tanya Gazdik

    Brand USA, the tourism marketing body for the USA, will launch its international travel and tourism campaign in Germany this fall. The campaign -- … Read the whole story

  • Realtor.com Connects Consumers And Homes
    by Aaron Baar

    Realtor.com looks to appeal to the emotional side of consumers' real estate purchases in a new digital campaign. Using the tagline, "Find it first," … Read the whole story

  • BEVERAGES
    Contest Rewards Artistic Uses Of Patron Bottles
    by Karlene Lukovitz

    Patrn reports that the contest was inspired by the fact that its bottles are frequently repurposed into visual arts and functional objects. This is … Read the whole story

  • COMMENTARY
    Dear Rance, Are You Being Obtuse On Purpose?
    by Bob Garfield, Featured Columnist

    Purpose is not a campaign or a gimmick or PR window dressing. It is not positioning. It does not aim to be differentiating. Purposefulness … Read the whole story

  • COMMENTARY
    The Aesthetic Digital Revolution
    by Gian LaVecchia

    A combination of the screen size necessity with touch technology features and the increase in time spent on mobile devices has led to an … Read the whole story