Marketing Daily
Monday, March 11, 2013
  • Unilever, DailyCandy Partner For 'Fashion Star'

    Unilever's Suave division is touting its high-end Suave Professionals line and its new Moroccan Oil Infusion products via a partnership with and NBC's … Read the whole story

  • V8 V-Fusion + Energy In Daylight Savings Campaign

    No one welcomes losing an hour of sleep when the clock "springs forward," but Campbell Soup Company is turning that into a marketing opportunity … Read the whole story

  • Volkswagen Extends MoMA Relationship

    The EXPO 1: New York project also involves a geodesic "VW Dome 2" to be built in Rockaway Beach, N.Y., supported by an RFP … Read the whole story

  • Walmart Looking To Boost Women-Owned Businesses

    Cynics will doubtless find irony in the move. In 2011, several months after the U.S. Supreme Court blocked a 1.5 million-member class-action suit -- … Read the whole story

  • Brand USA Effort To Expand To Germany

    Brand USA, the tourism marketing body for the USA, will launch its international travel and tourism campaign in Germany this fall. The campaign -- … Read the whole story

  • Connects Consumers And Homes looks to appeal to the emotional side of consumers' real estate purchases in a new digital campaign. Using the tagline, "Find it first," … Read the whole story

  • Contest Rewards Artistic Uses Of Patron Bottles

    Patrn reports that the contest was inspired by the fact that its bottles are frequently repurposed into visual arts and functional objects. This is … Read the whole story

  • Dear Rance, Are You Being Obtuse On Purpose?

    Purpose is not a campaign or a gimmick or PR window dressing. It is not positioning. It does not aim to be differentiating. Purposefulness … Read the whole story

  • The Aesthetic Digital Revolution

    A combination of the screen size necessity with touch technology features and the increase in time spent on mobile devices has led to an … Read the whole story