Marketing Daily
Thursday, March 21, 2013
  • Customer Contact Key To Loyalty

    If there's any doubt that the balance of power has shifted to consumers (from brands), consider this: more than half of U.S. adults said ... Read the whole story

  • Amazon, Macy's Fastest-Growing Retail Brands

    Amazon is "the brand that other retailers continue to fear," says Tom Custer, executive director of Interbrand Design Forum, in an email to "Marketing ... Read the whole story

  • Michigan Launches Nationwide Effort

    Michigan launched its largest tourism campaign ever this week with a budget of $13 million. The nationwide "Pure Michigan" campaign will run through the ... Read the whole story

  • Study Says Brand Equity Of Luxury Up Vs. 2012

    The 25th annual study gave Mercedes-Benz the top spot among luxury automotive marques for the third year in a row. BMW, Lexus, Acura, Infiniti, ... Read the whole story

  • Miracle Whip Dipping Sauces In 'Twisted' Campaign

    Working with its creative agency of record, Mcgarrybowen, Chicago, Miracle Whip developed detailed back stories personifying each flavor, and then had graphic artist Mark ... Read the whole story

  • BMW's Creed: Ultimate Driving Machine More Than Muscle

    "We are in a huge generational shift today, with huge differences in mindset and outlook. For people under 40, fuel economy matters. It's not ... Read the whole story

  • The New Customer Centric

    Customer-centricity is about balancing both customer and company agendas. Three areas are key: meeting your customers' needs, and knowing your brand story and operational ... Read the whole story

  • Bullet-Proof Your Earned Media Campaign

    Earned media isn't always a good thing. It works when the right people -- your brand advocates and satisfied customers -- are engaged in ... Read the whole story