Marketing Daily
Wednesday, April 3, 2013

Top of The News

And The Winners Are ... Consumers, FTC Hopes
by Thom Forbes

Maybe, just maybe, in the halcyon future when one of the three winners of the Federal Trade Commission's "Robo Challenge" competition is actually protecting heads of households across the Consumer … Read the whole story

  • BEVERAGES
    Solixir Energy Drinks In 'Working Dead' Campaign
    by Karlene Lukovitz

    The zombie-spoof campaign ("Fighting the Working Dead One Can at a Time") spans "advertising dominations" in Chicago's rapid transit system or "L," deployment of … Read the whole story

  • AUTOMOTIVE
    Toyota Gives New Avalon Diversity Spin
    by Karl Greenberg

    The effort, via Toyota's diversity agency of 12 years Burrell, is a mix of entertainment and advertising, with Elba playing a secret agent escaping … Read the whole story

  • HOSPITALITY
    IHG Prepares For New Brand Launch
    by Tanya Gazdik

    InterContinental Hotels Group is preparing to launch a new wellness-focused hotel brand called Even. The hotel company has named Engauge as agency of record … Read the whole story

  • RESEARCH
    It's Confusing Being Green
    by Aaron Baar

    "When a consumer is motivated to buy an environmentally friendly product, part of the [understanding] is that the consumer needs to do their part," … Read the whole story

  • AUTOMOTIVE
    March Madness Is Gladness For Detroit
    by Karl Greenberg

    Michelle Krebs, senior analyst a Edmunds.com, said: "The story is the same as it has been: pent-up demand from old vehicles on the road … Read the whole story