Marketing Daily
Wednesday, April 3, 2013
  • Solixir Energy Drinks In 'Working Dead' Campaign

    The zombie-spoof campaign ("Fighting the Working Dead One Can at a Time") spans "advertising dominations" in Chicago's rapid transit system or "L," deployment of … Read the whole story

  • Toyota Gives New Avalon Diversity Spin

    The effort, via Toyota's diversity agency of 12 years Burrell, is a mix of entertainment and advertising, with Elba playing a secret agent escaping … Read the whole story

  • IHG Prepares For New Brand Launch

    InterContinental Hotels Group is preparing to launch a new wellness-focused hotel brand called Even. The hotel company has named Engauge as agency of record … Read the whole story

  • It's Confusing Being Green

    "When a consumer is motivated to buy an environmentally friendly product, part of the [understanding] is that the consumer needs to do their part," … Read the whole story

  • March Madness Is Gladness For Detroit

    Michelle Krebs, senior analyst a, said: "The story is the same as it has been: pent-up demand from old vehicles on the road … Read the whole story