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Amazon's quest for brand ubiquity will next take it into the rooms where consumers' ginormous screens reside, if reports initiated by Bloomberg's Brad Stone yesterday prove correct. The set-top box … Read the whole story
RESEARCHImportantly, the analysis found that the top 500 YouTube brands have an average of 2.6 million Facebook "likes" and 203,000 Twitter followers, which indicates … Read the whole story
RETAILIn addition to building traffic with ticket sales, Walmart is also hoping to spark sales of the movie when it is eventually released as … Read the whole story
BEVERAGESTecate is launching two tongue-in-cheek campaigns targeting Spanish-dominant men in the U.S., one for Tecate and one for Tecate Light. Since the ads are … Read the whole story
PACKAGED GOODSSynthetic motor oil company Royal Purple is extending a video program launched last year called "Outperformer," which focuses on successful racers and customizers of … Read the whole story
AUTOMOTIVEJon Hahn, Impala marketing manager, tells Marketing Daily that the mid-May launch of the comprehensive campaign for the car is aligned with retail distribution. … Read the whole story
- COMMENTARY
As a "VIP Blogger" at the recent CMO Club Innovation and Inspiration Summit, I had the pleasure of witnessing more than a dozen panels … Read the whole story
