Marketing Daily
Thursday, April 25, 2013

Top of The News

Amazon Is Thinking Inside The Box
by Thom Forbes

Amazon's quest for brand ubiquity will next take it into the rooms where consumers' ginormous screens reside, if reports initiated by Bloomberg's Brad Stone yesterday prove correct. The set-top box … Read the whole story

  • RESEARCH
    Red Bull Tops 'SlateScore' YouTube Rankings
    by Karlene Lukovitz

    Importantly, the analysis found that the top 500 YouTube brands have an average of 2.6 million Facebook "likes" and 203,000 Twitter followers, which indicates … Read the whole story

  • RETAIL
    Walmart To Superman Fans: Put On Your Capes
    by Sarah Mahoney

    In addition to building traffic with ticket sales, Walmart is also hoping to spark sales of the movie when it is eventually released as … Read the whole story

  • BEVERAGES
    Tecate Targets Spanish-Dom U.S. Men
    by Tanya Gazdik

    Tecate is launching two tongue-in-cheek campaigns targeting Spanish-dominant men in the U.S., one for Tecate and one for Tecate Light. Since the ads are … Read the whole story

  • PACKAGED GOODS
    Royal Purple Extends 'Outperformer' Series
    by Karl Greenberg

    Synthetic motor oil company Royal Purple is extending a video program launched last year called "Outperformer," which focuses on successful racers and customizers of … Read the whole story

  • AUTOMOTIVE
    Chevrolet Goes To Bat For Impala
    by Karl Greenberg

    Jon Hahn, Impala marketing manager, tells Marketing Daily that the mid-May launch of the comprehensive campaign for the car is aligned with retail distribution. … Read the whole story

  • COMMENTARY
    Five Timely Insights For CMOs From CMOs
    by Drew Neisser

    As a "VIP Blogger" at the recent CMO Club Innovation and Inspiration Summit, I had the pleasure of witnessing more than a dozen panels … Read the whole story