Marketing Daily
Thursday, April 25, 2013
  • Red Bull Tops 'SlateScore' YouTube Rankings

    Importantly, the analysis found that the top 500 YouTube brands have an average of 2.6 million Facebook "likes" and 203,000 Twitter followers, which indicates ... Read the whole story

  • Walmart To Superman Fans: Put On Your Capes

    In addition to building traffic with ticket sales, Walmart is also hoping to spark sales of the movie when it is eventually released as ... Read the whole story

  • Tecate Targets Spanish-Dom U.S. Men

    Tecate is launching two tongue-in-cheek campaigns targeting Spanish-dominant men in the U.S., one for Tecate and one for Tecate Light. Since the ads are ... Read the whole story

  • Royal Purple Extends 'Outperformer' Series

    Synthetic motor oil company Royal Purple is extending a video program launched last year called "Outperformer," which focuses on successful racers and customizers of ... Read the whole story

  • Chevrolet Goes To Bat For Impala

    Jon Hahn, Impala marketing manager, tells Marketing Daily that the mid-May launch of the comprehensive campaign for the car is aligned with retail distribution. ... Read the whole story

  • Five Timely Insights For CMOs From CMOs

    As a "VIP Blogger" at the recent CMO Club Innovation and Inspiration Summit, I had the pleasure of witnessing more than a dozen panels ... Read the whole story