Marketing Daily
Thursday, April 25, 2013
  • Red Bull Tops 'SlateScore' YouTube Rankings

    Importantly, the analysis found that the top 500 YouTube brands have an average of 2.6 million Facebook "likes" and 203,000 Twitter followers, which indicates … Read the whole story

  • Walmart To Superman Fans: Put On Your Capes

    In addition to building traffic with ticket sales, Walmart is also hoping to spark sales of the movie when it is eventually released as … Read the whole story

  • Tecate Targets Spanish-Dom U.S. Men

    Tecate is launching two tongue-in-cheek campaigns targeting Spanish-dominant men in the U.S., one for Tecate and one for Tecate Light. Since the ads are … Read the whole story

  • Royal Purple Extends 'Outperformer' Series

    Synthetic motor oil company Royal Purple is extending a video program launched last year called "Outperformer," which focuses on successful racers and customizers of … Read the whole story

  • Chevrolet Goes To Bat For Impala

    Jon Hahn, Impala marketing manager, tells Marketing Daily that the mid-May launch of the comprehensive campaign for the car is aligned with retail distribution. … Read the whole story

  • Five Timely Insights For CMOs From CMOs

    As a "VIP Blogger" at the recent CMO Club Innovation and Inspiration Summit, I had the pleasure of witnessing more than a dozen panels … Read the whole story