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Amazon's quest for brand ubiquity will next take it into the rooms where consumers' ginormous screens reside, if reports initiated by Bloomberg's Brad Stone yesterday prove correct. The set-top box ... Read the whole story
RESEARCHImportantly, the analysis found that the top 500 YouTube brands have an average of 2.6 million Facebook "likes" and 203,000 Twitter followers, which indicates ... Read the whole story
RETAILIn addition to building traffic with ticket sales, Walmart is also hoping to spark sales of the movie when it is eventually released as ... Read the whole story
BEVERAGESTecate is launching two tongue-in-cheek campaigns targeting Spanish-dominant men in the U.S., one for Tecate and one for Tecate Light. Since the ads are ... Read the whole story
PACKAGED GOODSSynthetic motor oil company Royal Purple is extending a video program launched last year called "Outperformer," which focuses on successful racers and customizers of ... Read the whole story
AUTOMOTIVEJon Hahn, Impala marketing manager, tells Marketing Daily that the mid-May launch of the comprehensive campaign for the car is aligned with retail distribution. ... Read the whole story
- COMMENTARY
As a "VIP Blogger" at the recent CMO Club Innovation and Inspiration Summit, I had the pleasure of witnessing more than a dozen panels ... Read the whole story
