Top of The News
by Thom Forbes
As every wayward significant other knows, it all starts with an apology -- and that's what J.C. Penney is doing to the customers who felt jilted by the gone-and-unlamented CEO … Read the whole story
RETAIL
by Sarah Mahoney
Neil Ashe, Walmart's EVP, as well as CEO of its global ecommerce division, tells investors in a presentation: "Ecommerce is the next growth engine … Read the whole story
BEVERAGES
by Karlene Lukovitz
Regarding the Tyler spot controversy, Laura Ries, president of the Ries & Ries branding and marketing consultancy, noted to HuffPo that companies that want … Read the whole story
TELECOM
by Aaron Baar
"Even though Twitter or Facebook probably never intentionally designed company pages to also be used for customer service, it's something that has already happened," … Read the whole story
BEVERAGES
by Tanya Gazdik
Bud Light is announcing an initiative that brings consumers first-of-its-kind experiences fueled by great music. The program, Bud Light Music First, brings together music … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The program puts street teams in transit stations, and includes larger events whose aim is to educate consumers about how the service works, with … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The chain -- the U.S.'s largest quick-service Mexican brand after Taco Bell, according to Hoovers/Yahoo Business -- has dubbed its campaign "UnFreshing Believable," to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Jesse Toprak, head of industry analysis at TrueCar.com, says to look at the stock market. "[A bull run] has a direct and indirect impact … Read the whole story
COMMENTARY
by Gary Kash
Is your brand positioned to win the battle in your marketplace? Perception is especially critical in today's economy, as brand loyalty wanes and price … Read the whole story
COMMENTARY
by Sargi Mann
We have never been more connected to people, places, and things than we are now. Looking ahead, it will be critical for marketers not … Read the whole story