Samsung Electronics is well known among consumers (and becoming increasingly popular in selling the devices they use most: smartphones, tablets and TVs). Now it's … Read the whole story

Having scored a hit with the Hispanic campaign it launched last year, Kraft Macaroni & Cheese has launched a new round of TV spots … Read the whole story

The company says digital spend is now 35% of the marketing mix, and that it is using some of that money to boost its … Read the whole story

Security Service Federal Credit Union is launching two campaigns spotlighting the federally insured and chartered financial institution's focus on service. Created by ad agency … Read the whole story

"The Opinions Next Door" includes a series of online videos running as pre-roll content centering on interviews of real people talking about a nefarious … Read the whole story

The Promotion Marketing Association has re-christened itself as the Brand Activation Association. Bonnie Carlson, its president, tells Marketing Daily what sparked the change, and … Read the whole story