Nike is terminating its nine-year merchandising partnership with Livestrong Foundation, the nonprofit organization for people affected by cancer that disgraced bicyclist Lance Armstrong founded in 1997 but is no longer … Read the whole story
The site, via digital agency Sanborn Media Factory, uses a tile-style format that in addition to streaming such team and match content as game … Read the whole story
When it comes to actually making said purchase, price is not their only consideration: three-quarters of smartphone and tablet owners say the look and … Read the whole story
Fifteen-second videos feature a crowd of happy toes, ooh-ing and aah-ing at the comfort of the CNX line, with action featuring everything from a … Read the whole story
Overall, video sharing in the alcohol sector increased 1,593% from Q4 2012 to Q1 2013, but 97% of the total alcohol-ad shares across the … Read the whole story
Crown Imports' Corona Extra and Corona Light brands are offering a variety of opportunities for customers to enhance their summer experiences through the "Live … Read the whole story
Libby Murad-Patel, Jumpstart's senior director of strategic insights, said the domestics are benefitting from younger buyers' brand loyalty -- which is about as sticky … Read the whole story
Carrotmob.org, a movement of do-gooders who have genetically modified the consumer boycott with some Groupon DNA, has created consumer "buycotts." Companies are encouraged to … Read the whole story
Yahoo's acquisition of Tumblr is a brilliant move that will make Yahoo billions of dollars -- if it can figure out how to monetize … Read the whole story
We need a new social contract -- one where ads can be relevant without the threat of an invasion of privacy. In order to … Read the whole story
A killer episode that takes a stab at some of Mad Men's major themes, "The Better Half" answers one of the leading existential questions … Read the whole story