Marketing Daily
Thursday, June 20, 2013
  • Nissan Opens Door To Versa Launch

    Nissan started taking the message to the Web this month with a new microsite and a presence on Vine that urges people to create … Read the whole story

  • Saks Fifth Avenue Rolling Out New Campaign

    Saks Fifth Avenue is debuting a new marketing campaign themed "Look," which starts this week with the release of its new "The Making of … Read the whole story

  • Voss Water In Socially Driven Summer Campaign

    The premium artesian water from Norway is sold in restaurants and hotels, as well as retailers, in 47 countries. The "Sumer of Voss" is … Read the whole story

  • Affluent Consumers Continue Spending

    "We definitely are seeing a huge increase in what the affluent are spending than [at the beginning of the recession]," Michael Goldberg, senior director … Read the whole story

  • Chevy Back With MOFILM For Oscars

    To support its relationship with the award's ceremony, the automaker partnered with global filmmaker community MOFILM, which launched a submission platform to give a … Read the whole story

  • Hasbro Launches Nerf Dog

    Hasbro Inc. is partnering with Gramercy Products, Inc. to launch Nerf Dog, a full range of Nerf-inspired canine retrieving toys. The high-performance, tough and … Read the whole story

  • 'Dunkin' in the Dark' Doesn't Hold A Candle To Real Product Experience

    Experience-driven social marketing has resulted in stunning success for brands. Although the lessons from the year's biggest social marketing story -- Oreo's "Dunkin' in … Read the whole story

  • The New Closers: How The Internet Has Changed The Sales Game

    In today's intel-saturated world, potential customers are often halfway through the "buying" process before their first contact with a company. By understanding how the … Read the whole story