George Zimmer, the 64-year-old Men's Wearhouse founder and spokesman who made a catchphrase out of an avuncular promise -- "You're going to like the way you look. I guarantee it" … Read the whole story
Nissan started taking the message to the Web this month with a new microsite and a presence on Vine that urges people to create … Read the whole story
Saks Fifth Avenue is debuting a new marketing campaign themed "Look," which starts this week with the release of its new "The Making of … Read the whole story
The premium artesian water from Norway is sold in restaurants and hotels, as well as retailers, in 47 countries. The "Sumer of Voss" is … Read the whole story
"We definitely are seeing a huge increase in what the affluent are spending than [at the beginning of the recession]," Michael Goldberg, senior director … Read the whole story
To support its relationship with the award's ceremony, the automaker partnered with global filmmaker community MOFILM, which launched a submission platform to give a … Read the whole story
Hasbro Inc. is partnering with Gramercy Products, Inc. to launch Nerf Dog, a full range of Nerf-inspired canine retrieving toys. The high-performance, tough and … Read the whole story
Experience-driven social marketing has resulted in stunning success for brands. Although the lessons from the year's biggest social marketing story -- Oreo's "Dunkin' in … Read the whole story
In today's intel-saturated world, potential customers are often halfway through the "buying" process before their first contact with a company. By understanding how the … Read the whole story