June 3 - 6, 2024
Friday, June 28, 2013
Top of The News
Schools across the country added an experiential subject to their curricula yesterday when the Agriculture Department issued a mandate that "vending machines will have to be stocked with things like … Read the whole story
APPAREL"The Nike Air Max running shoe was crafted for sport but was quickly adopted on Europe's streets as a badge of self-expression," the company … Read the whole story
PACKAGED GOODSThe effort, which happens June 28 - 29, features Jeff Devlin, host of DIY Network's "I Hate My Bath," redoing the agency's Cleveland office. … Read the whole story
BEVERAGESBacardi, which launched its integrated "Vivimos! ("We live!") marketing campaign late last month, is now rolling out stage two -- including airing one of … Read the whole story
HOSPITALITYPalace Resorts' 'Live the Palace Life' campaign focuses on the different aspects that make a Palace experience unique. The campaign was unveiled this week … Read the whole story
AUTOMOTIVEJumpstart said the Los Angeles and Detroit (NAIAS) shows drove overall traffic across its portfolio of sites, while New York and Chicago drove traffic … Read the whole story
- COMMENTARY
To help you determine what audio facts are real, here is a healthy dose of 2013 audio reality. Hopefully, it will prevent you from … Read the whole story
- COMMENTARY
To start with, successful CMOs are doing three things within the marketing organization: working with the best digital agencies, hiring incredible digital talent, and … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Lan Trieu - Unilever International, Head of Marketing, Nutrition North America
Christina Nevoso - Bayer Consumer Health, Senior Marketing Lead, Brand Building & Marketing Excellence
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