Robinson Cano, the New York Yankee's best position player, spun off baseball-centric agent Scott Boras and acquired Shawn "Jay-Z" Carter and the CAA Sports earlier this year precisely because he … Read the whole story
The online efforts began with a video program in which (Gen Y) filmmaker Casey Neistat started shooting what will ultimately be four films, the … Read the whole story
While "Ship my pants" tested Kmart shoppers' taste tolerance for scatological humor (not to mention repetitiveness), the new ad pushes against racial lines. A … Read the whole story
The video, which features the character walking on a beach while singing his original song, "Don't Pierce the Brat," is part of a social … Read the whole story
A paper that appears in the June 2013 issue of the American Marketing Association's "Journal of Marketing Research" shows that people are more likely … Read the whole story
"He's not just a 'pretty face'," says Infiniti's Andreas Sigl -- "he is the world's best driver, and our engineers listen because he is … Read the whole story
CVS and Walgreens are among the retailers refusing to carry the August 1, 2013 issue of "Rolling Stone" because of its controversial cover, which … Read the whole story
As online and mobile sales continue to rise, individual brick-and-mortar spaces are popping up in different formats. In Asia, cubic-retailing -- which enables independent … Read the whole story
Content marketing is by many measures the future of social media advertising, and all advertising. People respond better to content marketing because it doesn't … Read the whole story