Marketing Daily
Tuesday, July 23, 2013
  • Chevy Silverado: A Woman And Her Truck

    Agency Leo Burnett says the first spot of the new work, called "Her Horse," features a woman because about 15% of truck buyers are … Read the whole story

  • Ads Undercut Customer Internet Satisfaction

    Tumbling satisfaction is primarily due to search engines, which are still looking for the balance between delivering a solid customer experience and earning revenue … Read the whole story

  • Singapore Airlines Launches Video Contest

    Singapore Airlines is launching a consumer video contest that aims to drive brand loyalty. The airline is inviting consumers to go to to … Read the whole story

  • Lexus Does 'Amazing Mix' For 2014 IS

    Lexus has launched a Web site and interactive platform to promote the 2014 Lexus IS sport sedan. The Flash site, "Amazing Mix" is an … Read the whole story

  • DPSG, CSPI Settle 7Up Antioxidant Suit

    Dr Pepper Snapple Group and nutrition advocacy group Center for Science in the Public Interest have officially settled a class action brought by CSPI … Read the whole story

  • Superstition Marketing Works For Sports Fans

    "It can be stressful when you want your team to win, but can't do anything about it," says Gita Johar, associate vice dean at … Read the whole story

  • Secrets Of A Really Raunchy Madison Avenue Party

    Two Sundays ago, WNET, the local PBS outlet in New York, aired the documentary "The Real Men and Women of Madison Avenue." Featuring interviews … Read the whole story

  • What Marketers Can Learn From The NSA Debacle

    Respecting privacy and creating personalized experiences don't have to be mutually exclusive. Marketers have the necessary assets at their fingertips without having to cross … Read the whole story