Wall Street may have had a negative reaction in after-hours trading to the storyline in Netflix's "fireside chat" conference call on Google yesterday but if there's one thing founder Reed … Read the whole story
Agency Leo Burnett says the first spot of the new work, called "Her Horse," features a woman because about 15% of truck buyers are … Read the whole story
Tumbling satisfaction is primarily due to search engines, which are still looking for the balance between delivering a solid customer experience and earning revenue … Read the whole story
Singapore Airlines is launching a consumer video contest that aims to drive brand loyalty. The airline is inviting consumers to go to contest.flysingaporeair.com to … Read the whole story
Lexus has launched a Web site and interactive platform to promote the 2014 Lexus IS sport sedan. The Flash site, "Amazing Mix" is an … Read the whole story
Dr Pepper Snapple Group and nutrition advocacy group Center for Science in the Public Interest have officially settled a class action brought by CSPI … Read the whole story
"It can be stressful when you want your team to win, but can't do anything about it," says Gita Johar, associate vice dean at … Read the whole story
Two Sundays ago, WNET, the local PBS outlet in New York, aired the documentary "The Real Men and Women of Madison Avenue." Featuring interviews … Read the whole story
Respecting privacy and creating personalized experiences don't have to be mutually exclusive. Marketers have the necessary assets at their fingertips without having to cross … Read the whole story