As the data-driven advertising cosmos expands at a dizzying rate, the Milky Way and Andromeda galaxies -- New York-based Omnicom and Paris-based Publicis Groupe -- announced yesterday that they are … Read the whole story
Given the predilection tourism marketing organizations have for beautiful photos of mountains, rivers, beaches, castles and the like, one wouldn't think -- on the … Read the whole story
The film, "The Power Inside," directed by Will Speck and Josh Gordon ("Blades of Glory" and "The Switch"), depicts an alien invasion by a … Read the whole story
Sponsorship spending on fairs, festivals and annual events is expected to total $849 million in 2013 -- up 2.9% from 2012, according to IEG … Read the whole story
When it comes to hybrid vehicles, Toyota has all but owned the market for years, benefitting from second-mover status and the strategic coup of … Read the whole story
The beverages have seen cumulative five-year growth of 25%, despite a down year in 2009, because of double-digit gains in 2010 and 2011 (10.6% … Read the whole story
Hey, it's summertime. Shouldn't you load the family into the car and take in the sights and sites that make the American tapestry so … Read the whole story
As the economy picks up and consumers can afford to spend more, they are becoming disenchanted with mass-produced goods and have begun to realize … Read the whole story