As an exercise in self-promotion, Behr paint has been using BuzzFeed to reach hipsters who are into do-it-yourself home modification via applying a variety … Read the whole story

In a new survey on back-to-school spending trends, consulting giant Deloitte says that while shoppers are considerably more optimistic about their family finances, they're … Read the whole story

Pizza Inn, a 55-year-old chain known for its family-friendly, pizza-and-beyond buffet concept, has launched a $1.4-million branding/promotional campaign incorporating digital and mobile, as well … Read the whole story

Esurance is rolling out another tennis-focused marketing campaign including a TV spot. The spot, called "Tennis for the Modern World," features the world's #1 … Read the whole story

Of all the dialects in the United States, Boston's is probably one of the most distinctive, but getting it wrong can really grate on … Read the whole story

BMW has pulled the wraps off its first all-electric car, the BMW i3, the concept of which was revealed two years ago. The company … Read the whole story