Marketing Daily
Tuesday, July 30, 2013
  • Behr Goes Meme-Crazy At BuzzFeed

    As an exercise in self-promotion, Behr paint has been using BuzzFeed to reach hipsters who are into do-it-yourself home modification via applying a variety … Read the whole story

  • Deloitte: For BTS, Internet Dethrones TV

    In a new survey on back-to-school spending trends, consulting giant Deloitte says that while shoppers are considerably more optimistic about their family finances, they're … Read the whole story

  • Pizza Inn Launches Integrated Branding Campaign

    Pizza Inn, a 55-year-old chain known for its family-friendly, pizza-and-beyond buffet concept, has launched a $1.4-million branding/promotional campaign incorporating digital and mobile, as well … Read the whole story

  • Esurance Expands Tennis Marketing

    Esurance is rolling out another tennis-focused marketing campaign including a TV spot. The spot, called "Tennis for the Modern World," features the world's #1 … Read the whole story

  • Dish 'Awfas' Boston-ese Translation

    Of all the dialects in the United States, Boston's is probably one of the most distinctive, but getting it wrong can really grate on … Read the whole story

  • BMW Unveils I3 In Three Cities

    BMW has pulled the wraps off its first all-electric car, the BMW i3, the concept of which was revealed two years ago. The company … Read the whole story

  • The Gen X CMO, Smarter Search And Smarter Content

    Agencies and ad-tech software creators need to be able to service the Gen X CMO's requirements in search, share and serendipity marketing -- whether … Read the whole story

  • Ground Your Innovation Strategy In The Shopper

    Threading shopper insights throughout the NPD process enables manufacturers to optimize their national launch in a relevant, personalized manner. Shopper data also offers a … Read the whole story