Marketing Daily
Thursday, August 8, 2013

Top of The News

Universal's Lorde Emerges To Rave Reviews
by Thom Forbes

If the big movie studios still believe in the inherent efficacy of the tentpole approach -- big names, big budget, big splash -- despite some notable flops this summer, Universal … Read the whole story

  • RESTAURANTS
    Jack In The Box Leverages Vine
    by Karlene Lukovitz

    With digital AOR Struck, the QSR brand has produced 101 videos showing its customers how to "Go Big" -- part of the chain's overall … Read the whole story

  • AIRLINES
    JetBlue, Bags Inc. Partner For VIP Service
    by Tanya Gazdik

    JetBlue Airways has partnered with Bags Inc. to offer Bags VIP, a new concierge service option. This service provides hand-delivery of a customer's checked … Read the whole story

  • TELECOM
    Cellular One's First Celeb Campaign Launches 4G
    by Laurie Petersen

    Margaret McKoin, CMO of Cellular One in-house marketing agency The Time Group, tells "Marketing Daily" the campaign will run through the end of 2013 … Read the whole story

  • RETAIL
    Staples Sharpens Back-To-School Edge
    by Sarah Mahoney

    Using a #stapleshasit program on both Facebook and Twitter to alert shoppers to deals, the chain is hoping that consumers will realize how broad … Read the whole story

  • Mobile Self-Service Customer Satisfaction Increasing Demand
    by Laurie Sullivan

    Improving customer satisfaction means fostering online services that allow consumers to help themselves -- especially in mobile, where demand for such tools continues to … Read the whole story

  • COMMENTARY
    Momentum Marketing
    by Greg Ippolito

    If you want to move people, you have to become a part of their journey. As we move forward as marketers, our first thought … Read the whole story