Marketing Daily
Friday, August 9, 2013

Top of The News

T-Mobile: 'Un-carrier' Rebrand Leads To Uncommon Gains
by Thom Forbes

Although it took a financial hit for the quarter doing so, T-Mobile is re-proving perhaps the truest of marketing truisms: you create customers by giving people what they want. Read the whole story

  • HEALTH
    Kaiser Permanente Launches Multimillion-Dollar Effort
    by Tanya Gazdik

    "The goal is to drive the consumer to our digital properties, to inform on Kaiser Permanente's high quality care, top physicians and differentiated approach … Read the whole story

  • RESTAURANTS
    BBDO Probes Millennials' Dining-Out Habits
    by Karlene Lukovitz

    BBDO surveyed 1,000 Millennials about their eating-out habits and attitudes, including their views on 21 of the most popular QSR and fast-casual restaurants. It … Read the whole story

  • RETAIL
    Fresh Revolution: Can Supermarkets Make A Comeback?
    by Sarah Mahoney

    The way they've been bleeding market share for so long to other channels -- including drug, dollar, convenience, club, limited-assortment, discount and specialty stores, … Read the whole story

  • RESEARCH
    Nielsen: Consumers Who Care Are On The Rise
    by Laurie Petersen

    That is the finding of the latest report from Nielsen Holdings N.V. on "The Global, Socially-Conscious Consumer." When Nielsen first undertook the research in … Read the whole story

  • 'Digital' Jumps Double Digits, 'Traditional' Hits A Single
    by Mark Walsh

    Global digital media usage increased 12.9% last year to an average of 5.3 hours per week, led by a surge in time spent with … Read the whole story

  • COMMENTARY
    Marketing Funnel Lexicon: Social Advertising
    by David Karel

    The goal of the mid-funnel is to fully educate your target audience on key subject areas and position your company as a trusted expert. … Read the whole story