Marketing Daily
Wednesday, August 14, 2013

Top of The News

Feds, AGs Sue To Ground American, US Airways Merger
by Thom Forbes

With a lot of reiteration of variations of the phrase "what's good for the consumer," the Justice Department and attorneys general in six states and the District of Columbia yesterday … Read the whole story

  • FOOD
    Kernel Season's Refreshes Packaging, Marketing
    by Karlene Lukovitz

    Kernel Season's, launched in 2000, has become the U.S.'s #1 popcorn-seasoning brand. Now it's pushing for accelerated growth with new packaging and a just-launched … Read the whole story

  • AUTOMOTIVE
    Fiat Rolls With Devilish 500 Cattiva Limited Edition
    by Laurie Petersen

    In Italian, "cattiva" can describe a person or situation that is naughty yet cool. The custom edition features an aggressive demeanor and "blacked out" … Read the whole story

  • PACKAGED GOODS
    OPI Adds Carrie Underwood To Color Lineup
    by Sarah Mahoney

    The Nicole by OPI collection will include glitters, dark shades and soft pastels, and, in what it says is a first, a signature color … Read the whole story

  • RESEARCH
    Global Marketing Research Holds Its Own
    by Tanya Gazdik

    The global marketing research industry fared better than expected in 2012, propelled largely by syndicated services and acquisitions, according to the American Marketing Association. … Read the whole story

  • Yelp Lets Users Post Reviews Via Mobile
    by Mark Walsh

    Addressing one of its users' biggest complaints, Yelp is now allowing people to post reviews directly through its mobile app rather than only via … Read the whole story

  • COMMENTARY
    How CMOs Leverage Media Barter To Drive Results
    by Tom Telesco

    To all the CMOs out there, ask yourself: Are you using media barter to your best advantage? If not, let your media barter agency … Read the whole story

  • COMMENTARY
    Advanced URL Shorteners - A Mighty Strategy For Brand Advertisers
    by Rebecca Watson

    Advanced URL shorteners offer significant data, engagement and media value that are often overlooked by brands. Free to use and easily implemented across any … Read the whole story